Question 1

Is Julius good for dog brands?

Accepted Answer

Julius is a genuinely capable platform — 100,000+ vetted creator profiles, deep audience data including psychographics and brand affinities, and solid workflow tools built for enterprise agencies and large marketing teams. But it is a general-purpose platform with no dog-specific features. There is no breed filtering, no dog sizing data, and no dog-niche creator network. Dog brands using Julius would search a broad creator pool, manually identify dog creators, and handle product sizing separately. For general-purpose multi-niche programmes, Julius delivers. For dog-specific campaigns, you are paying enterprise prices for a tool not built for your niche.

Question 2

How does Julius pricing compare to Dogfluence?

Accepted Answer

Julius uses enterprise pricing — you need to contact their sales team for a quote, and pricing typically involves an annual contract. Dogfluence plans start at $199/month with no annual lock-in required. The Scout plan ($199/mo) includes dog-breed filtering, dog sizing data, Brand Trail, and PostMetrics attribution — all features Julius does not have at any price point.

Question 3

Does Julius support dog breed filtering?

Accepted Answer

No. Julius has extensive creator search filters across demographics, engagement, platform, and category — but no breed-level filtering for dog content creators. Dogfluence is the only influencer platform with breed-level creator matching and dog sizing data built in, so dog brands can find a Border Collie creator for a Border Collie-sized harness without manual searching.

Question 4

What is Brand Trail and does Julius have it?

Accepted Answer

Brand Trail is Dogfluence's performance-based ambassador system — brands dynamically swap creators based on contribution quality over time, replacing lower-performing creators without restarting the campaign. Julius manages static creator rosters and does not have an equivalent performance-based swapping feature.

Question 5

What is Social Amplification and does Julius have it?

Accepted Answer

Social Amplification is a Dogfluence feature where, when a brand posts content, Dogfluence automatically matches the post with suitable creators from the dog creator network. Creators can then engage with and amplify the post. Julius has no equivalent — outreach and post-level matching are handled manually.

Question 6

Who should choose Julius over Dogfluence?

Accepted Answer

Large brands and agencies running multi-niche influencer programmes at scale who need deep audience intelligence, psychographic data, and enterprise-grade workflow tools. Julius is well-suited to large marketing teams with dedicated influencer managers and significant budgets. For dog brands specifically — regardless of size — Dogfluence provides niche tools Julius cannot match.

Question 7

Can I try Dogfluence without committing?

Accepted Answer

Yes. Dogfluence has an Explorer free plan with no credit card required. The Scale plan ($399/mo) includes a 14-day free trial. Julius requires a sales call and enterprise contract before you can access the platform.

Julius vs Dogfluence (2026)

Choose Julius if...

Choose Dogfluence if...

Dogfluence vs Julius

Built-in Instagram Amplification. No other platform has this.

Traditional influencer platforms

With Dogfluence

How Instagram Amplification works

You post as a brand

We match suitable creators

Creators engage, post soars

Built for dog products. Generic platforms weren't.

Typical platform sendout

Dogfluence sendout

Every dog profile includes what product brands actually need

Meet Brand Trail. No other platform has this.

Creators join

Metrics tracked

Brand optimizes

Best creators stay

Traditional ambassador programs

Brand Trail

How pricing compares

Julius

Dogfluence

Frequently asked questions

Ready to try the platform built for pet brands?