Can I use MikMak and Dogfluence together?

Yes, they solve different problems. Dogfluence helps you build your creator network and produce authentic dog content. MikMak can then make that content shoppable and track which creators drive the most retail intent. If you are a larger dog brand with serious retail distribution, using both in sequence makes sense — build the creator relationship in Dogfluence, convert it to commerce in MikMak.

Is MikMak designed for dog brands specifically?

No. MikMak is built for large CPG and FMCG brands across all categories — food, beverage, beauty, household goods, and pet. It has no dog-specific features. Dogfluence is the only influencer platform built exclusively for dog brands, with breed filtering, dog sizing data, and creator networks centred entirely on dogs.

Why is MikMak so much more expensive than Dogfluence?

MikMak is an enterprise commerce media platform serving major CPG companies with large media budgets. Their pricing reflects enterprise contracts, dedicated support, and integrations across hundreds of retailers. Dogfluence is purpose-built for dog brands of all sizes and starts at $199/month, making it accessible to boutique brands and growing companies without a six-figure marketing budget.

Does MikMak help me find dog influencers?

No. MikMak does not have influencer discovery, creator outreach, or campaign management features. It is a commerce layer that sits on top of content that already exists. If you need to find and manage dog creators, Dogfluence is the right tool. If you then want to make that creator content shoppable at retail, you could layer MikMak on top.

What if I just want to run an influencer campaign for my dog brand?

Dogfluence is the clear choice. You get breed-specific creator discovery, dog sizing data for frictionless product sendouts, Brand Trail for performance-based creator optimisation, and Social Amplification to extend reach — all from $199/month. MikMak does not offer any of these influencer campaign capabilities.

Does Dogfluence offer purchase intent tracking like MikMak?

Dogfluence focuses on influencer campaign performance — creator metrics, content reach, engagement, and brand awareness outcomes. MikMak specialises in connecting social content to retail purchase intent across Amazon, Walmart, Target, and other retailers. These are complementary capabilities for different stages of the customer journey.

Platform Comparison 2026

MikMak vs Dogfluence (2026)

Which influencer marketing platform is better for pet brands? An honest, side-by-side comparison.

Choose MikMak if

Large CPG or FMCG brands that already have significant social media budgets and need to convert that existing content spend into direct retail purchases across Amazon, Walmart, Target, and other major retailers.

Choose Dogfluence if

Dog brands that want to find the right creators, run authentic influencer campaigns, and grow their audience through dog-specific partnerships — whether that is a boutique dog treat company or a fast-growing collar brand.

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Quick verdict

Choose MikMak if...

Multi-retailer shoppable checkout across Amazon, Walmart, Target and 1,000+ retailers in a single click
Purchase intent data showing which social platforms and formats drive the most commerce for CPG brands
Proven at enterprise CPG scale — built for brands with large media budgets and complex retail distribution
Cross-platform shoppable content layer that works across TikTok, Instagram, YouTube, and display ads
Deep integrations with major retail media networks and commerce platforms

Choose Dogfluence if...

Built exclusively for dog brands — breed filtering, sizing data, and creator matching are native features, not add-ons
Transparent pricing from $199/month — no enterprise sales cycle required
Brand Trail lets you swap underperforming creators dynamically based on real results
Social Amplification automatically matches your brand posts with relevant dog creators who engage and contribute
Dog sizing data (neck girth, chest girth, body length) eliminates the back-and-forth friction in product sendouts
Focused on building authentic creator relationships, not just tracking clicks to checkout

Feature comparison

Dogfluence vs MikMak

Feature

Dogfluence

MikMak

Dog breed filtering for creator discoveryDogfluence lets you filter creators by the exact breeds they own and feature. MikMak has no influencer discovery capability.

Influencer discovery and outreachDogfluence is purpose-built for influencer campaign management. MikMak is a commerce media layer, not an influencer platform.

Dog sizing data for product sendoutsDogfluence collects neck girth, chest girth, and body length so sendouts fit perfectly. MikMak has no product fulfillment features.

Performance-based creator swapping (Brand Trail)Brand Trail dynamically replaces underperforming creators with better-matched alternatives. MikMak optimises ads, not creator relationships.

Social AmplificationDogfluence automatically matches brand posts with relevant dog creators who engage and contribute. MikMak has no equivalent creator matching.

Multi-retailer shoppable checkoutMikMak connects content to Amazon, Walmart, Target and 1,000+ retailers in one click. Dogfluence focuses on influencer marketing, not commerce tech.

Purchase intent analyticsMikMak tracks which content, platform, and format drives the highest purchase intent. This is their core differentiated capability.

Retail media network integrationsMikMak integrates deeply with major retail media networks and commerce platforms at CPG scale.

Transparent self-serve pricingDogfluence starts at $199/month with no sales call required. MikMak requires an enterprise contract discussion.

Creator content managementDogfluence manages creator briefs, deliverables, and campaign workflows. MikMak layers on top of content after it is produced.

Campaign ROI reportingBoth platforms offer campaign performance data, though MikMak focuses on commerce attribution while Dogfluence focuses on creator and content performance.

14-day free trialDogfluence Scale plan includes a 14-day free trial. MikMak requires a demo and enterprise contract.

Dog breed filtering for creator discovery

Dogfluence lets you filter creators by the exact breeds they own and feature. MikMak has no influencer discovery capability.

Dogfluence

MikMak

Influencer discovery and outreach

Dogfluence is purpose-built for influencer campaign management. MikMak is a commerce media layer, not an influencer platform.

Dogfluence

MikMak

Dog sizing data for product sendouts

Dogfluence collects neck girth, chest girth, and body length so sendouts fit perfectly. MikMak has no product fulfillment features.

Dogfluence

MikMak

Performance-based creator swapping (Brand Trail)

Brand Trail dynamically replaces underperforming creators with better-matched alternatives. MikMak optimises ads, not creator relationships.

Dogfluence

MikMak

Social Amplification

Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute. MikMak has no equivalent creator matching.

Dogfluence

MikMak

Multi-retailer shoppable checkout

MikMak connects content to Amazon, Walmart, Target and 1,000+ retailers in one click. Dogfluence focuses on influencer marketing, not commerce tech.

Dogfluence

MikMak

Purchase intent analytics

MikMak tracks which content, platform, and format drives the highest purchase intent. This is their core differentiated capability.

Dogfluence

MikMak

Retail media network integrations

MikMak integrates deeply with major retail media networks and commerce platforms at CPG scale.

Dogfluence

MikMak

Transparent self-serve pricing

Dogfluence starts at $199/month with no sales call required. MikMak requires an enterprise contract discussion.

Dogfluence

MikMak

Creator content management

Dogfluence manages creator briefs, deliverables, and campaign workflows. MikMak layers on top of content after it is produced.

Dogfluence

MikMak

Campaign ROI reporting

Both platforms offer campaign performance data, though MikMak focuses on commerce attribution while Dogfluence focuses on creator and content performance.

Dogfluence

MikMak

14-day free trial

Dogfluence Scale plan includes a 14-day free trial. MikMak requires a demo and enterprise contract.

Dogfluence

MikMak

Only on Dogfluence

Built-in Instagram Amplification. No other platform has this.

When you publish an Instagram post as a dog brand, Dogfluence automatically matches it with dog creators who are likely to engage with it on Instagram. Their real comments, co-authoring, and storytelling dramatically boost your Instagram post performance — and compound your account health with every post you boost.

Traditional influencer platforms

Your Instagram post reaches existing followers only — zero new reach
Flat IG engagement — Instagram's algorithm sees no momentum
No creator matching for your Instagram content
Your Instagram account health stagnates between campaigns

With Dogfluence

Your Instagram post is matched with suitable dog creators
Creators comment and co-author on Instagram — real IG engagement from relevant profiles
Every boost dramatically improves your Instagram post performance
Continuous amplification compounds your Instagram account health over time

How Instagram Amplification works

You post as a brand

Publish your Instagram post as your brand. Activate a Boost to start amplification.

We match suitable creators

Dogfluence identifies creators in our network whose dog profile and audience fit your content best.

Creators engage, post soars

Real IG engagement from relevant dog profiles — boosting your reach, Instagram relevance score, and long-term account health.

GRIN, Upfluence, CreatorIQ, Modash — none have a built-in Instagram amplification layer. They help you find creators. We help you amplify every Instagram post you publish.

The dog-niche advantage

Built for dog products. Generic platforms weren't.

Generic influencer platforms have millions of creators but zero understanding of the pet industry. For dog brands, that gap creates real problems.

Typical platform sendout

1Find creator who posts about dogs
2DM: "What breed is your dog?"
3DM: "What size harness does your dog need?"
4DM: "Can you measure neck and chest girth?"
5Wait days for response. Repeat for every creator.

Hours of manual DMs per campaign

Dogfluence sendout

1Filter by breed, size, and product fit
2Send product. Done.

2 steps, zero guesswork

Every dog profile includes what product brands actually need

Neck Girth

For collars & bandanas

Chest Girth

For harnesses & jackets

Body Length

For coats & clothing

Health Data

Allergies & conditions

No other influencer platform captures product-fit measurements. For pet brands doing physical product sendouts, this eliminates size guessing entirely.

Exclusive feature

Meet Brand Trail. No other platform has this.

Traditional ambassador programs lock you in with the same creators. Brand Trail is a performance-based system that continuously optimizes your creator roster.

Creators join

Creators apply to your Brand Trail and start contributing content

Metrics tracked

Contribution quality, engagement, and product-fit are measured automatically

Brand optimizes

Swap underperformers for new talent based on real data, not guesswork

Best creators stay

Your roster continuously improves instead of stagnating

Traditional ambassador programs

Static roster -- no easy way to rotate creators
Stuck with underperformers for the full contract
No performance data to inform decisions

Brand Trail

Dynamic roster that evolves with performance
Swap creators based on contribution quality
PostMetrics attribution proves what works

Pricing model

How pricing compares

MikMak

Enterprise — contact for pricing

Fixed monthly subscription regardless of usage
Budget burns even between campaigns
Annual contracts common at higher tiers

Dogfluence

Subscription + Credits

Affordable monthly subscription from €199/mo
Credits consumed only when campaigns are active
No wasted budget between campaigns
Start free, upgrade when you see results

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FAQ

Frequently asked questions

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