Petsfluence vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point from day one. You build a compounding creator program you control. With Petsfluence, campaigns are brokered per-engagement — the platform mediates the relationship and you pay per creator activation. When campaigns end, so does the relationship.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Petsfluence: per-influencer pricing from €25/campaign with no platform subscription required; Social Media Management packages from €125/mo (entry) to €1,250/mo (full management); account audits from €25 one-time. For one-off campaigns Petsfluence's pay-as-you-go model can be cheaper; for ongoing creator programs a Dogfluence subscription provides far better economics and data ownership.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Petsfluence handles these decisions through their team — which delivers managed coordination but means the workflow depends on campaign briefings, account manager availability, and per-activation fees.

Dogfluence is built exclusively for dog brands — breed filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail are native to every campaign. Petsfluence covers all pet types across six languages, which means dog-specific niche tools and filters are not part of their offering.

Dogfluence: sign up and launch a campaign the same day — no briefing, no onboarding, no waiting. Petsfluence: campaigns involve a briefing and creator-matching process before creators are activated. Multilingual and multi-market reach adds coordination overhead for European brands.