Is Refersion good for dog brands?

Refersion works well if your primary goal is running a Shopify-based affiliate program — tracking commissions, managing promo codes, and automating payouts. For dog brands wanting influencer campaigns with breed-matched creators, dog sizing data for sendouts, and post-level attribution, Refersion lacks the tools. It is affiliate infrastructure, not influencer marketing.

How does Refersion pricing compare to Dogfluence?

Refersion starts at around $99/month for their Professional plan, scaling to $299/month for Business. Dogfluence starts at $199/month. The key difference is what you get: Refersion is affiliate tracking software; Dogfluence is a dog-niche influencer platform with breed filtering, dog sizing data, and Brand Trail. They solve different problems.

What is the difference between affiliate marketing and ambassador program management?

Affiliate marketing (Refersion's model) focuses on commission-based performance — creators earn a percentage of sales via unique links or promo codes. Ambassador program management (Dogfluence's model) focuses on ongoing creator relationships — content briefing, contribution tracking, and performance-based creator rotation. Dog brands wanting authentic creator partnerships typically need the ambassador model, not just commission tracking.

Does Refersion have dog breed filtering?

No. Refersion is a general-purpose affiliate tracking platform. There is no breed, pet, or niche-level filtering for creator discovery. Dogfluence is the only platform with breed-level creator matching and dog sizing data built in.

What is Brand Trail and does Refersion have it?

Brand Trail is Dogfluence's performance-based ambassador system — brands dynamically swap creators based on contribution quality over time, automatically optimizing their creator roster. Refersion manages affiliate rosters manually. There is no equivalent to Brand Trail in Refersion.

Can I use Refersion and Dogfluence together?

Yes. They serve different purposes. Some dog brands use Refersion for affiliate commission tracking (discount codes for returning customers, referral partners) while using Dogfluence for their active influencer campaigns. Refersion handles the affiliate side; Dogfluence handles the creator ambassador side.

Who should choose Refersion over Dogfluence?

Brands whose primary marketing channel is an affiliate program built around commission payouts, promo codes, and Shopify or BigCommerce integration. If your goal is running a performance-based affiliate network rather than a dog influencer program, Refersion is the right tool. For dog brands wanting creator campaigns with niche precision, dog sizing data, and post-level attribution, Dogfluence is the better fit.

Platform Comparison 2026

Refersion vs Dogfluence (2026)

Which influencer marketing platform is better for pet brands? An honest, side-by-side comparison.

Choose Refersion if

Shopify and BigCommerce brands wanting a managed affiliate program with commission tracking, promo codes, and automated payouts

Choose Dogfluence if

Dog brands wanting niche-precise influencer campaigns — breed matching, dog sizing data, and performance-based creator rotation from $199/mo

Start for free Book a demo

Quick verdict

Choose Refersion if...

Native Shopify and BigCommerce integration for commission and payout automation
Promo code and unique affiliate link tracking out of the box
Access to Refersion Marketplace for affiliate recruitment
Automated commission payment workflows
Plans from ~$99/month — lower entry price for affiliate-only programs
Multi-tier commission structures for complex affiliate arrangements

Choose Dogfluence if...

Dog-breed creator filtering — match creators by exact breed, size, and lifestyle
Dog sizing data (neck girth, chest girth, body length) — built in for every creator profile
Brand Trail: performance-based creator swapping, not static affiliate rosters
Built-in Social Amplification — Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute
PostMetrics attribution beyond affiliate link clicks and discount codes
Dog-only creator network — no irrelevant niches to filter through

Feature comparison

Dogfluence vs Refersion

Feature

Dogfluence

Refersion

Built-in Social AmplificationDogfluence automatically matches brand posts with relevant dog creators who engage and contribute — improving post performance with every publish. Refersion manages affiliate commissions, not post-level content amplification.

Dog-breed creator filteringDogfluence is the only platform with breed-level creator matching. Refersion's creator discovery is built around affiliate recruitment — there is no breed, pet, or niche-level filtering.

Dog sizing data (neck girth, chest, body length)Critical for harness, collar, and clothing sendouts. Refersion has no dog-specific sizing data — it is not designed for physical product sendouts to creators.

Brand Trail: performance-based creator swappingBrand Trail dynamically rotates creators based on contribution quality — replacing underperformers automatically. Refersion manages static affiliate rosters; creator swapping is entirely manual.

Dog-only creator networkEvery creator on Dogfluence is in the dog space. Refersion Marketplace spans all niches — dog brands get no pre-filtering.

PostMetrics attributionDogfluence tracks contribution-level attribution across posts — engagement, reach, and impact beyond a sale. Refersion attribution is tied to affiliate links and promo codes (purchase-only).

Ambassador program managementDogfluence is built for ongoing creator ambassador relationships — briefing, contribution tracking, performance rotation. Refersion is built for affiliate commission management, which is a different mechanic.

Affiliate commission trackingRefersion's core strength is tracking affiliate commissions via unique links and promo codes. Dogfluence focuses on content contribution and post-level attribution — not affiliate commission splits.

Shopify and BigCommerce integrationRefersion integrates natively with Shopify and BigCommerce — orders, commissions, and payouts flow automatically. Dogfluence is platform-agnostic.

Automated commission payoutsRefersion automates commission calculations and payment workflows. Dogfluence manages creator campaigns and credits — not affiliate commission payouts.

Promo code and affiliate link tracking

Affiliate marketplace (Refersion Marketplace)Refersion Marketplace lets brands recruit affiliates who have opted in. Dogfluence's network is dog-exclusive and focused on influencer-style contributions, not affiliate sign-ups.

Multi-tier commission structures

Self-serve onboarding (launch same day)

Subscription plans from $199/moDogfluence plans start at $199/month with a 14-day free trial on the Scale plan. Refersion starts at ~$99/month but is focused on affiliate tracking — different toolset for a different use case.

Built-in Social Amplification

Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute — improving post performance with every publish. Refersion manages affiliate commissions, not post-level content amplification.

Dogfluence

Refersion

Dog-breed creator filtering

Dogfluence is the only platform with breed-level creator matching. Refersion's creator discovery is built around affiliate recruitment — there is no breed, pet, or niche-level filtering.

Dogfluence

Refersion

Dog sizing data (neck girth, chest, body length)

Critical for harness, collar, and clothing sendouts. Refersion has no dog-specific sizing data — it is not designed for physical product sendouts to creators.

Dogfluence

Refersion

Brand Trail: performance-based creator swapping

Brand Trail dynamically rotates creators based on contribution quality — replacing underperformers automatically. Refersion manages static affiliate rosters; creator swapping is entirely manual.

Dogfluence

Refersion

Dog-only creator network

Every creator on Dogfluence is in the dog space. Refersion Marketplace spans all niches — dog brands get no pre-filtering.

Dogfluence

Refersion

PostMetrics attribution

Dogfluence tracks contribution-level attribution across posts — engagement, reach, and impact beyond a sale. Refersion attribution is tied to affiliate links and promo codes (purchase-only).

Dogfluence

Refersion

Ambassador program management

Dogfluence is built for ongoing creator ambassador relationships — briefing, contribution tracking, performance rotation. Refersion is built for affiliate commission management, which is a different mechanic.

Dogfluence

Refersion

Affiliate commission tracking

Refersion's core strength is tracking affiliate commissions via unique links and promo codes. Dogfluence focuses on content contribution and post-level attribution — not affiliate commission splits.

Dogfluence

Refersion

Shopify and BigCommerce integration

Refersion integrates natively with Shopify and BigCommerce — orders, commissions, and payouts flow automatically. Dogfluence is platform-agnostic.

Dogfluence

Refersion

Automated commission payouts

Refersion automates commission calculations and payment workflows. Dogfluence manages creator campaigns and credits — not affiliate commission payouts.

Dogfluence

Refersion

Promo code and affiliate link tracking

Dogfluence

Refersion

Affiliate marketplace (Refersion Marketplace)

Refersion Marketplace lets brands recruit affiliates who have opted in. Dogfluence's network is dog-exclusive and focused on influencer-style contributions, not affiliate sign-ups.

Dogfluence

Refersion

Multi-tier commission structures

Dogfluence

Refersion

Self-serve onboarding (launch same day)

Dogfluence

Refersion

Subscription plans from $199/mo

Dogfluence plans start at $199/month with a 14-day free trial on the Scale plan. Refersion starts at ~$99/month but is focused on affiliate tracking — different toolset for a different use case.

Dogfluence

Refersion

Only on Dogfluence

Built-in Instagram Amplification. No other platform has this.

When you publish an Instagram post as a dog brand, Dogfluence automatically matches it with dog creators who are likely to engage with it on Instagram. Their real comments, co-authoring, and storytelling dramatically boost your Instagram post performance — and compound your account health with every post you boost.

Traditional influencer platforms

Your Instagram post reaches existing followers only — zero new reach
Flat IG engagement — Instagram's algorithm sees no momentum
No creator matching for your Instagram content
Your Instagram account health stagnates between campaigns

With Dogfluence

Your Instagram post is matched with suitable dog creators
Creators comment and co-author on Instagram — real IG engagement from relevant profiles
Every boost dramatically improves your Instagram post performance
Continuous amplification compounds your Instagram account health over time

How Instagram Amplification works

You post as a brand

Publish your Instagram post as your brand. Activate a Boost to start amplification.

We match suitable creators

Dogfluence identifies creators in our network whose dog profile and audience fit your content best.

Creators engage, post soars

Real IG engagement from relevant dog profiles — boosting your reach, Instagram relevance score, and long-term account health.

GRIN, Upfluence, CreatorIQ, Modash — none have a built-in Instagram amplification layer. They help you find creators. We help you amplify every Instagram post you publish.

The dog-niche advantage

Built for dog products. Generic platforms weren't.

Generic influencer platforms have millions of creators but zero understanding of the pet industry. For dog brands, that gap creates real problems.

Typical platform sendout

1Find creator who posts about dogs
2DM: "What breed is your dog?"
3DM: "What size harness does your dog need?"
4DM: "Can you measure neck and chest girth?"
5Wait days for response. Repeat for every creator.

Hours of manual DMs per campaign

Dogfluence sendout

1Filter by breed, size, and product fit
2Send product. Done.

2 steps, zero guesswork

Every dog profile includes what product brands actually need

Neck Girth

For collars & bandanas

Chest Girth

For harnesses & jackets

Body Length

For coats & clothing

Health Data

Allergies & conditions

No other influencer platform captures product-fit measurements. For pet brands doing physical product sendouts, this eliminates size guessing entirely.

Exclusive feature

Meet Brand Trail. No other platform has this.

Traditional ambassador programs lock you in with the same creators. Brand Trail is a performance-based system that continuously optimizes your creator roster.

Creators join

Creators apply to your Brand Trail and start contributing content

Metrics tracked

Contribution quality, engagement, and product-fit are measured automatically

Brand optimizes

Swap underperformers for new talent based on real data, not guesswork

Best creators stay

Your roster continuously improves instead of stagnating

Traditional ambassador programs

Static roster -- no easy way to rotate creators
Stuck with underperformers for the full contract
No performance data to inform decisions

Brand Trail

Dynamic roster that evolves with performance
Swap creators based on contribution quality
PostMetrics attribution proves what works

Pricing model

How pricing compares

Refersion

From ~$99/month (Professional) to $299/month (Business) to Enterprise

Fixed monthly subscription regardless of usage
Budget burns even between campaigns
Annual contracts common at higher tiers

Dogfluence

Subscription + Credits

Affordable monthly subscription from €199/mo
Credits consumed only when campaigns are active
No wasted budget between campaigns
Start free, upgrade when you see results

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FAQ

Frequently asked questions

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