Question 1

What is SocialPet Marketing?

Accepted Answer

SocialPet Marketing is a boutique social media marketing agency focused exclusively on the pet industry. They offer social media account management, influencer campaign management, content creation, and paid social advertising for pet brands — including dog, cat, and other animal product companies. They position their pet-industry specialisation as the core differentiator from general social media agencies, and primarily serve SMB pet brands on retainers typically ranging from $1,500–$5,000/month.

Question 2

How does SocialPet Marketing compare to Dogfluence?

Accepted Answer

SocialPet Marketing is a managed agency — they handle social media strategy, content, influencer outreach, and paid ads on behalf of pet brands. Dogfluence is a self-serve SaaS platform where dog brands run their own influencer campaigns using purpose-built tools: breed filtering, dog sizing data, Brand Trail, PostMetrics attribution, and Social Amplification. The agency model delivers a broader scope of work but at retainer costs of $1,500–$5,000/month with creator relationships owned by the agency. Dogfluence starts at $199/month with full data and creator ownership from day one.

Question 3

Is SocialPet Marketing dog-only?

Accepted Answer

No — SocialPet Marketing serves the broader pet industry, working with dog brands, cat brands, and other pet companies. Their specialisation is the pet vertical as a whole, not dogs specifically. Dogfluence is dog-only: every creator, every filter, and every tool is built exclusively for dog brands.

Question 4

How much does SocialPet Marketing cost vs Dogfluence?

Accepted Answer

SocialPet Marketing retainers typically run $1,500–$5,000/month depending on scope — covering social account management, content creation, paid social, and influencer campaigns. Dogfluence starts at $199/month (Scout plan, no trial) or $399/month (Scale plan, includes a 14-day free trial). For brands that want managed support alongside the platform, the Personal Pack Leader add-on ($299/month, available on Scale) provides a dedicated success manager for a total of $698/month — typically well below the entry point of most agency retainers.

Question 5

Does SocialPet Marketing manage social media accounts too?

Accepted Answer

Yes — full social media account management is a core offering of SocialPet Marketing, covering content scheduling, community management, and paid social ads. This is a meaningful differentiator: SocialPet is not an influencer-only service. Dogfluence is specifically an influencer and creator platform — it does not manage your social accounts, run your ads, or create your organic content. If you need full account management alongside influencer work, that is where SocialPet Marketing's scope is broader.

Question 6

What is Brand Trail and does SocialPet Marketing offer it?

Accepted Answer

Brand Trail is Dogfluence's performance-based creator swapping system. Using live PostMetrics attribution data, Dogfluence automatically identifies which creators in your roster are driving real results and continuously surfaces better-performing replacements for those that are not — no manual renegotiation required. It is built directly into the platform. SocialPet Marketing does not offer anything equivalent — creator roster decisions at an agency are made by account managers during regular review cycles, not driven by automated live performance data.

Question 7

Which is better for a dog brand — SocialPet Marketing or Dogfluence?

Accepted Answer

It depends on what you need. If you want a managed service to handle your social media accounts, content calendar, paid ads, and influencer campaigns under one retainer — and the broader pet-industry focus is acceptable for your dog brand — SocialPet Marketing is worth considering. If you want a self-serve platform purpose-built for dog brands — breed filtering, dog sizing data, Brand Trail, always-on Social Amplification, and PostMetrics attribution — at a fraction of the agency cost, Dogfluence is the stronger fit. For dog brands that want platform automation with expert guidance, the Personal Pack Leader add-on ($299/mo on Scale) bridges the gap without giving up data ownership.

Question 8

What is the difference between a social media agency and an influencer platform?

Accepted Answer

A social media agency like SocialPet Marketing provides a managed service — their team handles your accounts, creates content, coordinates influencer campaigns, and runs paid ads on your behalf. You pay for their time and expertise, but creator relationships and performance data sit with the agency. An influencer platform like Dogfluence is self-serve software — you run campaigns directly, with tools like Brand Trail and PostMetrics providing automation and attribution that would otherwise require an agency team. Platforms typically cost less, give you direct ownership of creator relationships and data, and can launch faster — but you manage the execution yourself, or with the optional support of a success manager.

SocialPet Marketing vs Dogfluence (2026)

Choose SocialPet Marketing if...

Choose Dogfluence if...

Dogfluence vs SocialPet Marketing

Built-in Instagram Amplification. No other platform has this.

Traditional influencer platforms

With Dogfluence

How Instagram Amplification works

You post as a brand

We match suitable creators

Creators engage, post soars

Meet Brand Trail. No other platform has this.

Creators join

Metrics tracked

Brand optimizes

Best creators stay

Traditional ambassador programs

Brand Trail

Frequently asked questions

Ready to try the platform built for pet brands?