Stella & Chewy's Partners vs Dogfluence (2026)
Which influencer marketing platform is better for pet brands? An honest, side-by-side comparison.
Stella & Chewy's own marketing team building an internal community of raw-food lifestyle advocates who are already passionate about the brand's products.
Any dog food, treat, or supplement brand that wants to build a loyalty-driven creator network with breed precision, product-fit data, performance attribution, and ongoing campaign optimisation — without building and staffing an internal ambassador program from scratch.
Choose Stella & Chewy's Partners if...
- Deep brand alignment — Stella & Chewy's ambassadors are genuine raw-food advocates, giving content an authentic lifestyle credibility that open platforms cannot manufacture
- Product ambassador loyalty — long-term brand relationships built around genuine product belief drive higher-quality organic content
- Premium brand association — being selected as a Stella & Chewy's partner carries perceived exclusivity that creators value
- No platform cost — as an internal program, it is funded from a marketing budget rather than a SaaS subscription
Choose Dogfluence if...
- Open platform any dog brand can use — Stella & Chewy's Partners is proprietary and available only to Stella & Chewy's itself
- Dog-breed filtering lets you find creators whose dogs match your exact product target — no equivalent exists in a manual ambassador program
- Dog sizing data (neck girth, chest girth, body length) on every creator profile — critical for product sendout accuracy that manual programs handle with spreadsheets and guesswork
- Social Amplification automatically matches your brand posts to relevant dog creators who engage and contribute — improving post performance without any manual outreach
- Brand Trail enables performance-based creator swapping mid-campaign, so underperforming ambassadors are replaced based on live data — not gut instinct
- PostMetrics attribution ties each creator to actual sales and website visits — manual ambassador programs have no equivalent closed-loop measurement
- Transparent subscription pricing from $199/month — no need to build and staff an internal creator relations function
- Scale plan 14-day free trial lets you validate the platform before committing
Dogfluence vs Stella & Chewy's Partners
Built-in Instagram Amplification. No other platform has this.
When you publish an Instagram post as a dog brand, Dogfluence automatically matches it with dog creators who are likely to engage with it on Instagram. Their real comments, co-authoring, and storytelling dramatically boost your Instagram post performance — and compound your account health with every post you boost.
Traditional influencer platforms
- Your Instagram post reaches existing followers only — zero new reach
- Flat IG engagement — Instagram's algorithm sees no momentum
- No creator matching for your Instagram content
- Your Instagram account health stagnates between campaigns
With Dogfluence
- Your Instagram post is matched with suitable dog creators
- Creators comment and co-author on Instagram — real IG engagement from relevant profiles
- Every boost dramatically improves your Instagram post performance
- Continuous amplification compounds your Instagram account health over time
How Instagram Amplification works
You post as a brand
Publish your Instagram post as your brand. Activate a Boost to start amplification.
We match suitable creators
Dogfluence identifies creators in our network whose dog profile and audience fit your content best.
Creators engage, post soars
Real IG engagement from relevant dog profiles — boosting your reach, Instagram relevance score, and long-term account health.
GRIN, Upfluence, CreatorIQ, Modash — none have a built-in Instagram amplification layer. They help you find creators. We help you amplify every Instagram post you publish.
Built for dog products. Generic platforms weren't.
Generic influencer platforms have millions of creators but zero understanding of the pet industry. For dog brands, that gap creates real problems.
Typical platform sendout
- 1Find creator who posts about dogs
- 2DM: "What breed is your dog?"
- 3DM: "What size harness does your dog need?"
- 4DM: "Can you measure neck and chest girth?"
- 5Wait days for response. Repeat for every creator.
Dogfluence sendout
- 1Filter by breed, size, and product fit
- 2Send product. Done.
Every dog profile includes what product brands actually need
No other influencer platform captures product-fit measurements. For pet brands doing physical product sendouts, this eliminates size guessing entirely.
Meet Brand Trail. No other platform has this.
Traditional ambassador programs lock you in with the same creators. Brand Trail is a performance-based system that continuously optimizes your creator roster.
Creators join
Creators apply to your Brand Trail and start contributing content
Metrics tracked
Contribution quality, engagement, and product-fit are measured automatically
Brand optimizes
Swap underperformers for new talent based on real data, not guesswork
Best creators stay
Your roster continuously improves instead of stagnating
Traditional ambassador programs
- Static roster -- no easy way to rotate creators
- Stuck with underperformers for the full contract
- No performance data to inform decisions
Brand Trail
- Dynamic roster that evolves with performance
- Swap creators based on contribution quality
- PostMetrics attribution proves what works
How pricing compares
Stella & Chewy's Partners
- Fixed monthly subscription regardless of usage
- Budget burns even between campaigns
- Annual contracts common at higher tiers
Dogfluence
- Affordable monthly subscription from €199/mo
- Credits consumed only when campaigns are active
- No wasted budget between campaigns
- Start free, upgrade when you see results
Frequently asked questions
Ready to try the platform built for pet brands?
Join 100+ pet brands already using Dogfluence. Start free, no credit card required.