Question 1

Is Ubiquitous good for dog brands specifically?

Accepted Answer

Ubiquitous has worked with major brands across many verticals, but their creator network is general-purpose. For dog brands, you would be pulling from a small pool of dog-related creators within a much larger, unfocused network. Dogfluence is built exclusively for dog brands, with every creator in the network owning dogs and audiences filtered by breed, location, and dog sizing data — giving dog brands a targeting depth Ubiquitous cannot match.

Question 2

How does Ubiquitous pricing compare to Dogfluence for a year of influencer marketing?

Accepted Answer

A single Ubiquitous managed campaign starts at $20,000+. Running three or four campaigns per year — a reasonable cadence for staying visible — puts you at $60,000 to $80,000 annually. A full year on Dogfluence Scale plan costs $4,788 ($399/month), plus optional Personal Pack Leader support at $3,588/year ($299/month). That is a fraction of agency campaign spend, with always-on creator activity instead of periodic bursts.

Question 3

Does Ubiquitous support Instagram campaigns for dog brands?

Accepted Answer

Ubiquitous does work across Instagram, but their primary expertise and reputation is TikTok-first. For dog brands, Instagram is the dominant platform — dog audiences, dog content communities, and dog shopping intent are strongest there. Dogfluence is built Instagram-first, which aligns with where dog brand audiences actually live.

Question 4

What is Brand Trail and how does it differ from what Ubiquitous offers?

Accepted Answer

Brand Trail is Dogfluence's performance-based creator swapping system. If a creator in your campaign underperforms, Dogfluence automatically identifies and swaps in a better-fit creator from the network — keeping your campaign performing without manual renegotiation. Ubiquitous manages creator relationships manually through an account team, so replacing an underperforming creator requires going back through a sourcing and contracting process.

Question 5

What is Social Amplification and does Ubiquitous have an equivalent?

Accepted Answer

Social Amplification is a Dogfluence feature where the platform automatically matches brand posts with relevant dog creators who engage and contribute — extending reach beyond the creators you directly contracted. It turns each brand post into a community amplification event within the dog creator network. Ubiquitous does not offer an equivalent automated amplification layer; their model is creator-by-creator campaign management.

Question 6

Can I get managed support from Dogfluence without paying agency prices?

Accepted Answer

Yes. Dogfluence offers the Personal Pack Leader add-on for $299/month on the Scale plan. This gives you a dedicated success manager who helps with strategy, creator selection, and campaign optimisation — without the $20,000+ per-campaign cost of a full-service agency like Ubiquitous. It is designed for dog brands that want expert guidance while keeping control and costs predictable.

Question 7

How does Dogfluence handle dog sizing data that Ubiquitous cannot?

Accepted Answer

Dogfluence creator profiles include dog sizing data — neck girth, chest girth, and body length — collected from creators' actual dogs. This allows dog apparel, harness, and accessory brands to match products with creators whose dogs are the right fit before sending samples. Ubiquitous has no equivalent sizing infrastructure because it is a general influencer agency, not a dog-specific platform.

Question 8

Is Ubiquitous suitable for small or mid-size dog brands?

Accepted Answer

Ubiquitous primarily serves mid-market to enterprise brands with budgets to support $20,000+ per campaign. For small or growing dog brands, that entry point is prohibitive. Dogfluence Scout at $199/month is built to be accessible for dog brands at earlier stages, with the Scale plan at $399/month providing the tools and network depth that growing brands need without locking budget into a single campaign.

Ubiquitous vs Dogfluence (2026)

Choose Ubiquitous if...

Choose Dogfluence if...

Dogfluence vs Ubiquitous

Built-in Instagram Amplification. No other platform has this.

Traditional influencer platforms

With Dogfluence

How Instagram Amplification works

You post as a brand

We match suitable creators

Creators engage, post soars

Meet Brand Trail. No other platform has this.

Creators join

Metrics tracked

Brand optimizes

Best creators stay

Traditional ambassador programs

Brand Trail

Frequently asked questions

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