This is a detailed reference document. For a quick overview, see DACH Partner Page

DACH Sales Partner Commission Structure

Detailed information about commission structure, attribution models, CRM tagging, and legal terms for the DACH region sales partnership.

Commission Tiers

The commission structure is designed to reward partners for directly sourced deals while also providing recurring revenue:

  • Directly-sourced deals: 25% commission on first year revenue, 15% recurring
  • Marketing-assisted deals: 12% commission on first year revenue, 8% recurring
  • Territory override: 8% if >60% attribution threshold met across all region deals

Attribution Model

Attribution is tracked via CRM tagging and first-touch model. When a deal is closed:

  1. Check if partner tag exists in CRM contact record
  2. If yes, attribute to partner as "directly-sourced"
  3. If no, check if inbound lead came via partner landing page or referral code
  4. If yes, attribute as "marketing-assisted"
  5. If no, attribute to internal marketing

CRM Tagging

Partners receive unique tracking URLs and tags:

  • Partner-specific landing page: dogfluence.com/partners/dach?ref=YourCode
  • CRM tag: partner:dach:YourCode
  • Referral code for manual entry: DACH-YourCode

Payment Terms

  • Commission paid monthly via bank transfer
  • 30-day payment terms after month-end reconciliation
  • Currency: EUR
  • Minimum threshold: €500/month

Contract Terms

Key contractual terms include:

  • Exclusivity: You are the exclusive partner in DACH region for the contract duration
  • Term: Initial 12-month contract, auto-renewing annually unless terminated with 90 days notice
  • Non-compete: During contract term + 6 months after termination, no competing partnerships
  • Performance review: Quarterly review meetings to assess pipeline and attribution

Dispute Resolution

In case of attribution disputes, both parties agree to review CRM data and email records. Final decision rests with Dogfluence management, but partners can appeal to independent arbitration.

Territory Definition

The DACH region includes companies with headquarters or primary operations in:

  • Germany
  • Austria
  • Switzerland

Companies with offices in multiple regions are attributed to the region of first contact or headquarters, as determined by partner consultation.

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