Dogfluencers Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship and see every data point in real time. With a managed agency, the agency holds the creator relationships — you receive reports after the fact.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Agency model: typically $2,000–$10,000+/month retainer, often plus a percentage of influencer spend.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Dogfluencers Agency handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.

Dogfluence has dog sizing data (neck girth, chest girth, body length), breed filtering, and Brand Trail built into the platform for every campaign. Agency knowledge depends on the specific team assigned to your account.

Dogfluence: sign up, start your campaign the same day. Managed agency: typically 2–4 weeks of onboarding before the first campaign goes live.