Dogfluence Press
Dogfluence is the influencer marketing platform built exclusively for the dog industry. Through data-driven matching across 30+ data points per dog — breed, life stage, behavior, audience profile — Dogfluence connects 200+ dog brands with a verified network of 9,709+ dogfluencers reaching 114M+ combined followers. Founded in 2022 and headquartered in Wyoming, Dogfluence is led by founder and CEO Tjeerd Korse, based in the Netherlands.
Press contacts
The Pack at a Glance
Six numbers that explain Dogfluence in under a minute.
Information current as of Q2 2026. Updated quarterly.
Brand · Product · Pack
The press kit, in three buckets.
Logos & wordmark
Primary, white-on-dark, monochrome. SVG plus 1×/2×/3× PNG. Includes the paw glyph.
Dashboard & flows
Annotated UI screens of the matching engine, creator profiles, campaign reporting, and the brand inbox.
Founder & creator photos
Tjeerd's headshots (formal + with-dog), team candids, and licensed portrait shots of dogfluencers.
Founder
Tjeerd Korse, on the record.
Available for podcast bookings, conference panels and short-deadline interviews. Tjeerd is the press spokesperson. Direct email — no Calendly, no intake form.
Tjeerd Korse Spokesperson
Tjeerd Korse is founder and CEO of Dogfluence. Based in the Netherlands, he started Dogfluence after watching horizontal influencer platforms repeatedly fail dog brands — generic creator pools, no understanding of breed, life stage or behavior, and reporting that treated a Goldendoodle's audience like a beauty audience.
The dog industry — 400+ breeds, four life stages, 8% annual growth — needed its own infrastructure. Today, Dogfluence connects 200+ brands with 9,709+ dogfluencers across 114M+ combined followers, with 200+ new creators joining every month.
Reach Tjeerd at tjeerd@dogfluence.com or on LinkedIn.
As featured in
What people who cover the creator economy say.
“a specialized AI-powered platform that matches dog-focused brands with canine influencers”
Customers
Dog brands that already trust their audience to us.
Latest news
Press releases.
Dogfluence launches its newsroom alongside 2026 dog-creator engagement data
Wyoming, USA · May 1, 2026 — Dogfluence, the influencer marketing platform built exclusively for the dog industry, today launched its newsroom at dogfluence.com/press, releasing 2026 industry data showing dog creators driving an average +102.9% engagement uplift across 200+ brand campaigns on the platform.
The platform now connects 200+ dog brands with 9,709+ verified dogfluencers reaching 114M+ combined followers, with 200+ new creators joining per month. Brands include Buddy & Lola, Maven Pet, SW Pet Products, Inaba, BetterBone, Seaweed for Dogs, Blue Pet Co and Pala Petfoods.
“Horizontal creator platforms have been pricing dog campaigns like beauty campaigns for a decade, and the math has never worked. Dog audiences behave differently — they convert on trust, not on aesthetic. Match a French Bulldog brand to a French Bulldog creator and the numbers move.”
Brands can self-serve onboarding at dogfluence.com; creators apply for verification at dogfluence.com/creators. The newsroom will be the canonical source for Dogfluence press releases, leadership commentary and industry data going forward.
About Dogfluence
Dogfluence is the influencer marketing platform built exclusively for the dog industry. Through data-driven matching across 30+ data points per dog — breed, life stage, behavior, audience profile — Dogfluence connects 200+ dog brands with a verified network of 9,709+ dogfluencers reaching 114M+ combined followers. Founded in 2022 and headquartered in Wyoming, Dogfluence is led by founder and CEO Tjeerd Korse, based in the Netherlands. More than 400 new dog creators join the platform per month.
Press contact:bark@dogfluence.com
Buddy & Lola scales UGC pipeline with Dogfluence
Inside the campaign that turned a single Cockapoo creator brief into a six-figure UGC pipeline — and what other dog brands can borrow.
Dog Industry Influencer Report 2026
Annual benchmark across 808+ campaigns. What works, what doesn't, and why Talking Dog outperforms lifestyle in every category.
Trademark & usage
Four rules. That's the page.
Always "Dogfluence"
One word, capital D. Never "DogFluence" or "Dog Fluence". Our handle is @dogfluence — not @DogFluenceHQ.
Don't separate the paw glyph
The paw is part of the wordmark. Don't crop it off, don't use it on its own. We have a dedicated icon for that — it's in the kit.
Give the logo room to breathe
At least one logomark-height of clearspace on every side. Yes, even when it's tight. Especially when it's tight.
Don't recolor the wordmark
White-on-dark and black-on-light are the only variants beyond the primary. Not blue. Not your-brand-purple. Ours.
Not press? Welcome anyway. Most brand marketers find what they need above.