Question 1

What is Doodle Dog Agency?

Accepted Answer

Doodle Dog Agency is a full-service influencer marketing agency focused on doodle and designer dog breeds — primarily Goldendoodles, Labradoodles, and Bernedoodles. They source creators, manage campaigns, handle content production, and deliver reporting on behalf of dog brands. They work with brands that want to specifically reach the passionate doodle owner community, though they also support general dog brands.

Question 2

Does Doodle Dog Agency work only with doodle breeds?

Accepted Answer

Their primary focus and core roster is built around doodle and designer dog creators, which is their defining competitive advantage. They do work with general dog brands beyond the doodle niche, but if your product serves all dog breeds, you may be paying for breed specialisation that doesn't fully match your audience.

Question 3

How does Doodle Dog Agency compare to Dogfluence?

Accepted Answer

Doodle Dog Agency is a managed agency with deep roots in the doodle creator community — ideal if you want a hands-off approach targeting that specific audience. Dogfluence is a self-serve platform covering all dog breeds, with automation tools like Brand Trail and Social Amplification, dog sizing data, and plans starting at $199/month. The right choice depends on whether breed specificity or broad dog-niche reach matters more for your brand.

Question 4

How much does Doodle Dog Agency cost vs Dogfluence?

Accepted Answer

Doodle Dog Agency charges retainers typically ranging from $2,000 to $6,000 per month. Dogfluence offers a Scout plan at $199/month, a Scale plan at $399/month (with a 14-day free trial), and an optional Personal Pack Leader add-on at $299/month on Scale. For most dog brands, Dogfluence represents a significant cost saving while providing data ownership and automation that agencies don't offer.

Question 5

What is Brand Trail and does Doodle Dog Agency have it?

Accepted Answer

Brand Trail is Dogfluence's performance-based creator swapping feature — if a creator isn't delivering results, Brand Trail automatically replaces them with a better-fit creator to keep the campaign performing. It's a core part of the Dogfluence platform. Doodle Dog Agency does not have an equivalent automated feature; performance optimisation at agencies is handled manually by the account team, which can be slower to respond and less systematic.

Question 6

What is Social Amplification?

Accepted Answer

Social Amplification is a Dogfluence feature where a brand's own social posts are automatically matched with dog creators who engage with and contribute to them. This activity drives higher engagement on the brand's posts, improves post reach, and compounds the health of the brand's Instagram account over time. It turns every post into an opportunity to grow the brand's presence — something a traditional agency campaign model doesn't replicate.

Question 7

Which is better if I sell to all dog owners not just doodle owners?

Accepted Answer

Dogfluence. If your product — whether it's food, accessories, training gear, or health supplements — is made for all dogs, then limiting your influencer reach to doodle creators means missing the vast majority of your potential audience. Dogfluence gives you access to creators across all breeds and sizes, with the targeting tools to match the right creators to each campaign regardless of breed.

Question 8

What dog sizing data does Dogfluence track?

Accepted Answer

Dogfluence tracks neck girth, chest girth, and body length across creator dog profiles. This level of sizing precision is especially valuable for brands selling harnesses, coats, collars, and apparel — where fit matters. Notably, doodle breeds vary significantly in size (miniature vs standard Goldendoodles, for example), so this data is just as useful when targeting the doodle audience as it is across any other breed group.

Doodle Dog Agency vs Dogfluence (2026)

Choose Doodle Dog Agency if...

Choose Dogfluence if...

Dogfluence vs Doodle Dog Agency

Built-in Instagram Amplification. No other platform has this.

Traditional influencer platforms

With Dogfluence

How Instagram Amplification works

You post as a brand

We match suitable creators

Creators engage, post soars

Meet Brand Trail. No other platform has this.

Creators join

Metrics tracked

Brand optimizes

Best creators stay

Traditional ambassador programs

Brand Trail

Frequently asked questions

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