Question 1

Is Influencity good for dog brands?

Accepted Answer

Influencity is a capable general-purpose platform with a large creator database and solid agency tooling. Its AI-powered discovery filters and campaign reporting make it a practical choice for brands managing multi-niche programs. The gap for dog brands is specificity: Influencity has no dog-breed filtering, no dog sizing data for physical product sendouts, no Brand Trail for managing ambassador performance over time, and no amplification layer to boost your own posts. Dog brands using Influencity typically spend significant time manually filtering results and managing product sizing through separate channels.

Question 2

How does Influencity pricing compare to Dogfluence?

Accepted Answer

Influencity's entry plan starts at approximately $168/month, with higher tiers reaching $1,638/month for full-featured agency plans. Dogfluence plans start at $199/month (Scout, no trial) and go up to $799/month (Unleashed). The Scale plan at $399/month includes a 14-day free trial. For dog brands, Dogfluence also unlocks breed filtering, dog sizing data, Social Amplification, and Brand Trail — features Influencity doesn't offer at any price tier.

Question 3

Does Influencity support dog breed filtering?

Accepted Answer

No. Influencity is a general-purpose influencer platform with 200M+ creator profiles across all industries and niches. It has category and interest filters, but no breed-level creator matching. Dogfluence is the only platform where you can find creators specifically by their dog's breed — which matters enormously when you're selling a Golden Retriever harness or a breed-specific food product.

Question 4

What is Brand Trail and does Influencity have it?

Accepted Answer

Brand Trail is Dogfluence's performance-based creator swapping system. Instead of committing to a static ambassador roster, brands dynamically replace underperforming creators with better-matched alternatives based on real contribution data over time. Influencity has no equivalent — creator roster management is handled manually or through standard campaign workflows.

Question 5

What is Social Amplification and does Influencity have it?

Accepted Answer

Social Amplification is a Dogfluence-exclusive feature where every post a brand publishes is automatically matched with suitable creators in the network. Those creators contribute — through comments, co-authoring, or storytelling — which dramatically improves post performance and compounds Instagram account health over time. Influencity is a discovery and campaign management tool; it has no amplification layer. It helps you find and manage creators. Dogfluence amplifies every post you publish.

Question 6

Can Influencity handle dog product sendouts with sizing?

Accepted Answer

No. Influencity has no dog-specific sizing data. When sending physical products like harnesses, collars, or dog clothing, brands need to chase sizing manually via DM or email after identifying creators. Dogfluence stores neck girth, chest girth, and body length for every dog in the network — so sendout sizing is built into the workflow from day one.

Question 7

Who should choose Influencity over Dogfluence?

Accepted Answer

Agencies managing multiple client brands across different industries, brands with a strong European focus who need local creator coverage and multi-language campaign support, and brands running large multi-niche programs that need detailed ROI analytics across many campaigns simultaneously. Influencity's 200M+ creator database and agency tooling make it a solid fit for those use cases. For dog brands specifically, Dogfluence's niche precision is a better match.

Influencity vs Dogfluence (2026)

Choose Influencity if...

Choose Dogfluence if...

Dogfluence vs Influencity

Built-in Instagram Amplification. No other platform has this.

Traditional influencer platforms

With Dogfluence

How Instagram Amplification works

You post as a brand

We match suitable creators

Creators engage, post soars

Built for dog products. Generic platforms weren't.

Typical platform sendout

Dogfluence sendout

Every dog profile includes what product brands actually need

Meet Brand Trail. No other platform has this.

Creators join

Metrics tracked

Brand optimizes

Best creators stay

Traditional ambassador programs

Brand Trail

How pricing compares

Influencity

Dogfluence

Frequently asked questions

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