Petfluencers Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, every piece of campaign data, and every PostMetrics attribution score — it belongs to your brand. With a managed agency like Petfluencers Agency, the agency holds the creator relationships on your behalf. You receive reports after the fact; the agency manages what happens in between. When you stop the retainer, those relationships stay with the agency.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Petfluencers Agency: managed retainer pricing, contact their team for rates. Managed pet influencer agencies typically charge $2,000–$10,000+ per month depending on campaign scope, creator tier, and service level — often plus a percentage of influencer spend or content fees on top.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Petfluencers Agency handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.

Dogfluence has dog sizing data (neck girth, chest girth, body length), breed-level creator filtering, and Brand Trail built directly into the platform for every campaign. These tools are unavailable anywhere else. Petfluencers Agency covers the broader pet niche — dogs, cats, birds, reptiles — which means their creator network is not dog-specific and their team's dog product knowledge depends on whoever is assigned to your account.

Dogfluence: sign up, start your campaign the same day. Managed agency: expect 2–4 weeks of onboarding, scope-of-work alignment, and creator sourcing before the first post goes live. For dog brands that need to move fast around product launches or seasonal moments, the agency timeline is a real constraint.