The Woof Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point from day one. You build a compounding creator program that compounds over time. With The Woof Agency, the agency manages strategy, creator selection, and execution on your behalf — when the engagement ends, you lose the agency's institutional knowledge and established creator relationships.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. The Woof Agency: full-service retainer requiring a minimum $5k/month marketing investment — pricing is not publicly listed and requires direct contact. For dog brands with limited budgets or those wanting to own their creator program, Dogfluence's economics are significantly more accessible. For brands wanting all marketing channels managed by a specialist pet agency, The Woof Agency's retainer model may be justified.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. The Woof Agency handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.

Both platforms are dog and pet-focused by design. The Woof Agency brings multi-channel expertise — paid media, social management, content creation, and influencer — across the pet vertical. Dogfluence is exclusively built for dog brand influencer campaigns, with breed filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail as purpose-built tools that no agency's process can replicate in self-serve form.

Dogfluence: create an account, browse creators by breed, and launch your first campaign the same day — no briefing calls, no statements of work. The Woof Agency: full-service onboarding includes strategy development, channel planning, and team alignment before campaigns launch. For brands that want a partner to handle everything, that process is expected; for brands that want speed and control, Dogfluence delivers same-day campaign access.