Spotlight License

1. Acceptance and version

By checking the box in the upload modal and uploading a photo to Spotlight, you agree to this version. We record the version in force at upload. A later version applies only to later uploads, unless we give 30 days' notice as for material changes to the Terms.

2. You keep ownership

You retain copyright and all other ownership in the photo. This is a license, not a transfer, assignment, or work made for hire. We and Brands may not claim they own your photo.

3. What you grant Dogfluence

You grant Dogfluence.com LLC a non-exclusive, worldwide, royalty-free license to host, store, copy (including CDN and backups), display, moderate, review, and make the photo available in Spotlight to Brands on Dogfluence and Purrfluence, and to use a thumbnail or crop of the photo to operate and promote Spotlight on the platform.

4. What you grant Brands

Each Brand that downloads the photo through Spotlight receives a non-exclusive, worldwide, royalty-free license to use that photo for:

• internal use (presentations, reports)
• organic social on the Brand's own channels
• the Brand's website and email
• the Brand's own e-commerce product and collection pages
• paid advertising for the Brand's own products and brand

Attribution follows the mark on that photo in Spotlight at the time of download:

• Credit required: the Brand must keep the creator's handle visible on or directly next to the photo. A link back to the creator's Dogfluence or Instagram profile is optional.
• Free to use, no credit: attribution is optional (encouraged, not required).

The Brand may crop, resize, and color-correct. The Brand may not: remove required attribution; sublicense or sell the file as stock or as part of a competing library; claim ownership; use the photo to train a generative AI model; use the photo in a way that suggests the creator or the pet endorses a third party; or use the photo after we notify the Brand of a rights complaint.

Hosting the photo on the Brand's own e-commerce platform (for example Shopify) solely to show it on the Brand's own pages is not sublicensing.

5. Duration

The Brand's license for a download made while the photo was available in Spotlight continues after the photo is removed from Spotlight or your account is closed, except where we notify the Brand of a rights complaint — then new placement, re-upload, and paid ads must stop. Removal from Spotlight stops new downloads.

6. What you promise

You represent that:

• you own the photo or have permission from the owner, including permission from the pet's owner
• no other brand's logo, packaging, label, or trademark is in the frame, unless you have the right to show it
• the photo has no watermark or third-party stock mark
• no recognizable person appears unless you have a release
• the photo is not AI-generated to impersonate a real pet or person
• the photo does not infringe third-party rights

You will indemnify Dogfluence against claims arising from the photo or from a breach of these promises, as in the Terms.

7. Guidelines, review, and refusal

Spotlight photos may be reviewed before they are available to Brands. We may refuse, hide, or remove a photo that does not meet the Spotlight photo guidelines (including overlay text, stickers, or watermarks) or that we reasonably believe breaches this license or the Terms. A caption under the photo is not part of the image and is allowed; that rule lives in the guidelines, not in this grant.

8. Removal

You may remove a photo from Spotlight. We may remove it. Removal stops new downloads. Existing downloads stay under section 5, unless there is a rights complaint.

9. Brands — how to download

Brands may use a Spotlight photo only after downloading it through the platform. Scraping, bulk copying, or using a photo that was not downloaded through Spotlight is not licensed.

10. Relationship to other terms

Campaign collabs and Content Hub UGC stay under the Terms and usage_rights_2026_08_23. Spotlight is a separate grant. The Terms, Privacy Policy, and this license together cover Spotlight. The Terms' liability cap, as-is service, acceptable use, and account rules still apply.

11. Changes

We may publish a new version. Material changes: 30 days' notice by email or in-app, as for the Terms. Continued upload after that date is acceptance of the new version for new photos.