Streamlined Dog Influencer Marketing & Authentic Content Creation
Seamlessly engage with top dogfluencers by booking them or start an AI-driven campaign and let them come to you. Enhance your brand with fun, high-quality UGC and grow your audience by leveraging our network of 5,382+ dog influencers.
Search & Book the Perfect
Dogfluencer for Your Product
Find the ideal dogfluencers with our targeted filters, ensuring authentic and
impactful promotion from those who truly resonate with your product.
Campaigns - Open for Registration
🐾 Pawfect Nutrition with DogUp: Tailored Meals for Your...
Angels' Eyes Sea Sticks Sizzle 🐾! Become a Dogfluencer,...
+6
Boost Your Pup's Health & Happiness with Karnlea's Fish B...
+35
Promote Goats Milk Powder for Dogs on Instagram with a co...
+29
🐶 Promote Pawsitive Vibes with VetCBD Hemp: Enhance Your...
Pawsitively Natural: Wellness with Canident
+9
💦 Swimming dogs wanted! Protect your Pups, Save the Plan...
+18
🐾 Let Your Pet's Eyes Sparkle: Promote Angels' Eyes Eye...
+2
Grab your Pups & ROAM Outdoors: Experience the 🦴 Smoked...
+14
🐶 Soothe Your Pup with Pupps: Join the 'Peaceful Paws' C...
+24
Promote GoodWag's Crowdfunding Campaign!
+27
Your brand
List your campaign here.
Promote Your Products or
Crowdsource UGC at Scale
Set your campaign live and let multiple dogfluencers come to you.
Manage effortlessly with our campaign management tools.
Past Successful Campaigns
Explore Blue Pet Co's successful Awareness Campaign showcasing their exciting new trial pack!
View campaign results
Discover the impact of Buddy & Lola's Calming Supplement Campaign. See how their solution helped anxious dogs in the UK.
View campaign results
Explore how this brand is spreading the word about its innovative European eggshell membrane powder.
View campaign resultsHow Dogfluence Works
Step 1
Search Dogfluencers
Search through 4,123 of vetted Instagram, TikTok, and YouTube dogfluencers or create a campaign for dogfluencers to apply to.
Step 2
Purchase Securely
Safely purchase through Dogfluence. We hold your payment until the work is completed.
Step 3
Receive Promotion & HQ Quality Content
Receive your high quality content from dogfluencers directly through the platform.
Frequently Asked Questions
Through our platform, you can secure high-quality, authentic, user-generated content that dog influencers will upload directly to your account for ease of access and management. Alongside content acquisition, you'll gain valuable product feedback and ensure your brand's presence is amplified across social media platforms like Instagram, TikTok, Facebook, and YouTube, enhancing your visibility and impact.
This level of specificity in choosing dog influencers leads to more authentic promotions and content, resonating strongly with a dedicated audience of dog lovers and pet owners. In essence, Dogfluence's niche focus on dogs ensures a more effective and resonant reach for your brand within the pet industry.
- Direct Search and Contact: Use our platform to directly search and message selected dog influencers. This approach, best for barter deals, allows a precise selection of dog influencers aligning with your brand. Messages are more likely to be read than standard social media DMs, fostering effective communication. Note that direct payment to influencers isn't available (yet) with this method.
- Campaign Organization: Create a Dogfluence campaign to attract paid or unpaid dog influencer applicants for broader reach. This method is ideal for sponsoring multiple dog influencers. It offers scalability and the convenience of compensating them directly through the platform, generating a large volume of content and extensive promotion across various channels.
For brands, we offer a range of subscription plans tailored to different needs. You can explore these options in more detail on our Pricing page. Additionally, we charge brands a nominal 5.5% platform fee for paid sponsorships. It's also possible to engage in barter deals, where brands exchange only products for promotions. In such cases, the only platform cost is the subscription fee, with no additional charges.
When you approve a paid sponsorship, where a dog influencer requests a financial fee, you authorize the platform to initiate the charge. This amount is securely held in escrow by Dogfluence until you fully approve the submissions for your campaign tasks. Our system provides a 7-day window to request revisions to the submissions, ensuring these align with your campaign goals and expectations before the payment is released to the creator.
This process not only secures your investment but also maintains high standards of content quality.
Leveraging this new tech saves you a ton of time without sacrificing authenticity, as you can still adjust the campaign yourself, ensuring you get the tone-of-voice and demands from dogfluencers precisely correct.
So why wait? Start your campaign now.
- Instagram: Photo Posts, Stories, IGTV, Reels, and Carousels;
- TikTok: Single Video, Duets, and Hashtag Challenges;
- Facebook: Photo and Video Posts, Stories, and Live Videos;
- YouTube: Videos, Shorts, Premieres, and Live Streams.
Say goodbye to time-consuming searches; all the content you need is directly at your fingertips, organized, and ready for your review and use.
Furthermore, once you've selected your campaign team from the applicants, you can export their addresses. This exported sheet will provide the contact details and include comprehensive information about the dogs, such as weight, size, birthdate, and other pertinent data. This level of detail helps fine-tune your campaign to match the exact requirements of your product, ensuring a more tailored and impactful promotion.
Dogfluencers must connect their social media channels to our platform before applying to any campaign. This connection allows us to gather and present a range of statistics about each creator, aiding brands in making informed decisions based on first-party data. These statistics include the number of followers, engagement rate, average response time, the number of campaigns completed, submission rate, on-time delivery percentage, and more.
These metrics provide a comprehensive view of each dog influencer's performance and reliability, enabling you to select the most suitable and effective influencers for your campaigns. This data-driven approach ensures that while we may not manually vet every influencer, you have access to all the necessary information to vet and choose the best candidates for your specific needs.
- Dog Welfare Standards: Dogfluencers must comply with ethical standards for dog welfare, and dogs with specific physical alterations may be excluded from the platform.
- Content Licensing by Dogfluencers: Dogfluencers grant brands that engage with them via our platform a non-exclusive, royalty-free, transferable, and worldwide license to use any content they create and upload as part of sponsored campaigns.
- Campaign Commitments: Brands must adhere to the agreements made during campaigns, including delivering promised products or financial compensation to Dogfluencers.
- Exclusivity Agreement: Brands are bound by a one-year exclusivity clause following the initiation of a partnership with Dogfluencers. Violating this agreement incurs a penalty.
- Timely Reminders: Keeping dogfluencers informed about their responsibilities and deadlines.
- Public Reviews: Brands write reviews that impact the dogfluencer's reputation on the platform.
- Direct Communication: Brands can message dogfluencers for reminders or discuss partial submissions.
- Submission Review: Brands can reject submissions with reasons, helping manage non-compliant dogfluencers.
- Flagging System: Non-compliant dogfluencers can be flagged for future campaign restrictions.
- Participation Limitation: Dogfluencers failing to deliver content are automatically barred from future campaigns.
- For Barter Sponsorships: If a dog influencer doesn't deliver content for a barter deal, Dogfluence credits the brand for the product value and shipping costs, which can be used towards their platform subscription fees, compensating for the investment made in the sponsorship.
- For Paid Sponsorships: If a dog influencer fails to deliver content for a paid sponsorship, Dogfluence refunds the sponsorship fee and credits the brand for any associated product and shipping costs, covering the full scope of the brand's investment.
This stage involves mediation by the support team, which thoroughly reviews the situation. They consider the requirements outlined in the original campaign and the content or actions of the dogfluencer in question.
This process aims to find a resolution that satisfies the brand and the dogfluencer. The team may propose compromises or alternative solutions that adhere to the platform's terms, seeking to align with the interests of both parties.
What Brands Say About Us
Stefan Wielink
SW Pet Products"The community creates hundreds of photos and videos a year for our brands. We use high-quality content for our brochures and website, and the more authentic content in our posts and stories on social media. The team behind the platform is very helpful."
Kaatje De Moor
Inaba"Dogfluence was a real game changer for our company. We found it hard to reach more dog people on social media. Thanks to Dogfluence we were able to grow those numbers by means of really fun campaigns. Great support and nothing but mind-blowing results!"
Harriette Philips
Budy & Lola"Finally we can find HQ influencers without spending hours scrolling through Instagram. Our reach has increased by 150% and freed up our team. We love Dogfluence and the opportunities it gives us to work with influencers in a cost-effective way!"