How to Become a Dog Influencer - 7 Tips

Is the concept of dog influencer new to you? Please read this blog what it is precisely and read seven tips on how you, too, can become a dog influencer.

Dog Influencer with small dog


What is a dog influencer?

We have defined the term dog influencer as follows:

A dog that greatly influences the buying behavior of other dog owners via social media. Usually because the dog in question has either a very high reach (number of followers), or a very high follower engagement (fewer followers, but more engagement), and everything in between.

How to Become a Dog Influencer

Based on the video below, we share tips on how your dog can become a dogfluencer on Instagram. Amber breaks down how she optimized her Instagram so that dog brands would want to work with her and her dog Olive.

Let's look at seven tips on becoming a dog influencer as well...


Tip #1: Start Early

Puppies tend to get a lot more attention. Once people follow your puppy, they often want to follow your dog for life. So start your account as early as possible.

Another advantage of starting in the puppy phase with your dog's channel is that you can still learn behavior and tricks relatively quickly, like 'sit' and 'stay.' After all, dogs that listen well are more accessible to photograph.


Tip #2: Tell Dog People About Your Dog's Account

Ask dog-loving family, friends, co-workers, and maybe even people you exercise with to follow your dog's account. These early followers will tell you what they like about your dog. Learn from their comments to nurture your channel further.

And don't be shy. Follow other accounts you like. Some of them will follow you back. Following other accounts will also inspire you.


Tip #3: Find Out What Makes Your Dog Unique

Woman with her Border CollieWhat works well for your dog? This is unique for each dog. Some dogs have glossy lips; other dogs can run very fast.

People will respond to your posts, stories, and roles. You get DMs. Pay attention to what people comment. This will give you clues about what makes your dog attractive to others.

Once you know what drives followers and engagement, focus on that kind of content and make it your own.


Tip #4: Post More Often

Pictures of Aussie dog influencerThere is no better way to get a chance on a viral post. Just start posting more. This will attract more and more followers.


Tip #5: Create a Unique Tone of Voice

Once you know what makes your dog unique from others, try to match a tone of voice that fits nicely. For example, this could be funny captions or stories behind the photos.


Tip #6: Engage With Your Followers

Two dogs and a woman in the backgroundSocial media algorithms like it when people engage with content. This will lead to longer user sessions, which is what they want because they can sell more ads. If you help the algorithm, the algorithm will help you.

You can encourage more interaction by asking questions or making a statement you support, but much of the dog community doesn't. Always respond (in your writing style) to make people feel connected.


Tip #7: Create High-Quality Photos and Videos

Photo quality is essential. Take pictures outside with natural daylight or inside right by the window. Focus the camera on what you want to highlight and correlate with the caption.

High quality photo from dog influencer - Golden RetrieverTo increase the chance of great photos, shoot a bunch of photos. After that, select and edit the ones that you find the best. A cool example is dogaways.com, a site using high quality images on their site from dogfluencers.


Bonus Tip: Join Dogfluence.com

When you read this, you are already on Dogfluence.com, an influencer platform dedicated to dog influencers and brands. We match influencer dogs to brands in the dog industry.

Dog influencer platformYou can register all your social media channel(s) for free and add much information about your dog(s). By doing this, brands can find your profile via our dog influencer search engine, and invite you to their influencer campaigns.

When you decide to join a campaign, you will receive products for free (and possibly financial compensation) in return for promoting the brand, creating photos and videos, and providing product feedback.


Get your dog sponsored Register your channel!

Love to try new products? Join thousands of dogfluencers and get your dog sponsored by the best brands in the industry!

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