Instagram Marketing - 5 Best Practices for Pet Brands

No matter the size of your pet brand, Instagram offers a variety of opportunities to engage with customers like never before. By leveraging five key tactics, you’ll be able to see results and draw consumer attention in a growing social environment.

1. Create a professional looking profile

A great pet Instagram bio is the foundation for successful instagram marketing. You want to make sure that your Instagram bio really grabs people’s attention and leads them to follow you.

Create a professional Instagram profile. Write a short bio that reflects the story of your brand. Post your company's website URL and create a set of story category icons.

Do you need inspiration? Check out the profiles of your favorite brands to get ideas.

2. Work with pet influencers

There are thousands of pet-related Instagram accounts on Instagram, and you can leverage the reach of these accounts by working together with them.

Working with influencers as part of an account build is a great way to stay connected and engaged in your niche.

You can create your own company's influencer network by creating a WhatsApp or Facebook group and inviting influencers to join the group. If you choose to do this, don't forget to first write clear guidelines.

Pro tip! Share a Google Doc link in the group where every influencer can fill in his or her details.

3. Post on a consistent basis

To be successful on Instagram for your pet products, you need to post on a consistent basis. You can start by posting once every few days and building up your followers. You can also try sending out photos and videos on a more frequent basis. Many brands report that posting frequently has increased engagement from potential buyers.

Do you know why we love Instagram so much? Because it allows us to connect with others on a more personal level. When you post a photo on Instagram, it plays right into your followers' hands and gets them engaged. You can get caught up in the moment and forget about everything else in life. There is no better way to show someone that you care than to share your brand with them in the most genuine way possible.

It's not about the quantity of posts, but rather how often and how thoughtfully you share your content. You have to have a way of staying connected with potential followers even when you aren't actively posting.

4. Create stories


Stories are at the center of every Instagram marketing strategy. With the emergence of Instagram Stories, pet brands have the opportunity to connect directly with their pet loving customers on a deeper level than ever before.

Make sure your stories are created in portret, ensure good quality and combine stories with great copy.

5. Share content of others

Make sure to promote your brands hashtags so people will post with those hashtags.

Check Instagram weekly for posts with your brand's hastag. Do you see a post? Ask the customer for permission to repost the picture of video. When agreed, ask them to send the media-files via WeTransfer to your inbox. You can now repost and give credit to the customer with an @mention.

When your customers create stories with your products, share the story!

You should be able to move forward with these five tips. Also make sure to follow larger pet brands on Instagram so you can keep getting inspired and see what works for them. Good luck!

Promote a dog brand? Get collaboration requests from dogfluencers.