Pet parents are always looking for the perfect product for their four-legged babies. People love their pets, and they want nothing but the absolute best for them. This is one of the reasons why the number of pet brands is on the rise today.
The pet industry is flourishing, and every brand wants a piece of it. Thus, the competition is intense. And if you want to stand out of the crowd, having a solid marketing strategy is essential. Today, we will share six tried and tested marketing tips that will help pet brands reach more pet parents and enhance their marketing efforts. Read on!
1. Make the Most of Email Marketing
Unfortunately, many brands do not realize the power of email marketing. An email is a powerful tool for attracting new customers and retaining your existing ones. There are almost 4.3 billion email users present all over the world today. This means that you have a massive audience to which you can promote your products through effective email marketing.
Email marketing delivers an excellent ROI as well. According to a study conducted by DMA, if you spend $1 on email marketing, you can expect to get around $42 in return. Impressive, isn’t it?
Email provides you with a powerful way to reach out to your target audience and tell them about your product and services. In addition, you can send them personalized emails to improve their impact. Ensure to make email marketing your priority if you haven’t yet.
2. Videos for the Win!
People love videos more than they love texts or images. After all, videos are much more fun, engaging, and educating than long paragraphs of texts.
For example, many pet parents turn to YouTube to learn about various topics concerning their pets. Thus, it is a good chance for your brand to connect with your customers. You can share tips concerning pets, post testimonials of your happy customers, educate them about your products and service, and do so much more!
You can also leverage platforms like TikTok to create short and exciting videos for your audience. And if you plan on doing that, here’s a tip: videos having adorable pet influencers are almost always a hit with the audience!
3. Focus On Building Brand Loyalty
Having a strong customer relationship is essential for every brand that wants to stay relevant in the market for a duration. Loyal customers are one of the strongest pillars of every successful brand, and there is no replacement for them. Thus, building brand loyalty is a must in today’s competitive market.
You can offer loyalty programs and loyalty cards to your customers, give them VIP access to some of your exclusive services, create a pet-based community, etc.
Try to be loyal to your customers and Make them feel that their needs are essential to you as well. Doing this will definitely help you score some additional brownie points and go a long way in boosting your marketing efforts!
4. A Strong Social Media Presence is a Must
Promoting their products and services on social media should be a no-brainer for pet brands. As a pet brand, you will find a large chunk of your target audience hanging out on different social media platforms.
Make sure to leverage platforms like Facebook, Instagram, Twitter, etc., to promote your brand. It is also important to remember that social media marketing is not only about selling. It is also about connecting with your audience and providing them with valuable content. Focus on educating and entertaining your audience rather than just trying to make a sale.
Additionally, make sure to leverage good social media management tools to schedule posts in advance, keep track of your engagement stats, and manage all your accounts conveniently.
5. Pet Influencers Are the Next Big Thing!
Animals have this unique quality of capturing everybody’s heart by just being themselves. Whether it is an adorable cat or a fluffy pooch, most people love seeing pets in magazines, television, and social media. This is because they can connect with them on a deeper level than their human counterparts.
This is the reason why pet influencers are on a massive rise today! Many of them have millions of followers and enjoy celebrity status. As a result, influencers act as “social proof” for your products.
Thus, consider partnering with some good pet influencers to expand your reach and boost your advertising strategy. You do not have to necessarily go for celebrity pet influencers; even micro and macro-influencers can do the trick for you. In addition, many of these influencers will agree to post content for your brand in exchange for complimentary products, free samples, or exclusive access to your service.
6. Host Contests and Giveaways
Contests and giveaways have always been a hit with the audience. After all, who doesn’t love some good competitions and winning them? Therefore, hosting online contests can be a great way to connect with your target audience.
For instance, you can ask pet parents to participate in some photo or video-based competitions. You can ask them to send creative videos or photos of their pets posing with your product. You can then reward the winners with some freebies or exclusive membership of your services.
People talk a lot on social media. So, if you are hosting some interesting contests, your audience will naturally talk about it to their followers and friends. It is an excellent way to make the most of word-of-mouth marketing.
Online contests and giveaways add a fun element to your marketing strategy. Make sure to not miss out on the benefits they have to offer!
Summing Up
So, there you go! These were the six tips and tricks to boost your pet product (or service) marketing strategy. Make sure to try out some of these tactics depending on the type of your offering and your budget.
If you are looking for some great dog influencers to promote your brand, Dogfluence.com can help you out! dogfluence.com is a platform where brands and dogfluencers can connect and build professional relationships based on shared interests. So make sure to check it out and get associated with your next star dogfluencer!