If you own or manage a pet product brand, then you'll be well aware of the power behind influencer marketing. There are thousands of companies out there trying to help pet brands with their influencer marketing campaigns. To help you choose the best agency for your pet brand, I decided to create a list of the top 14 influencer marketing agencies the pet industry.
1. Big Paws Marketing
Big Paws Marketing is a specialized digital marketing agency dedicated to the pet industry, leveraging over a decade of experience to deliver impactful, data-driven campaigns. Their services include SEO content creation, email marketing, social media management, PR, and web design, all tailored to the unique needs of pet businesses. Awarded the Pick of The Litter Gold Medal at The Vetty Awards in 2022, the agency is recognized for its ability to create compelling narratives and establish brands as industry leaders. Their expertise lies in helping small to medium-sized pet brands grow their presence and connect with pet owners effectively.
What sets Big Paws Marketing apart from other agencies is their exclusive focus on the pet sector and their personalized approach. While many agencies provide generic marketing services, Big Paws delivers specialized strategies tailored to resonate with pet audiences. They offer flexibility for businesses of different sizes through both retainer and ad-hoc services and are known for their hands-on, proactive collaboration style. Additionally, as a verified partner of Dogfluence.com, they combine innovative tools with industry knowledge, positioning them as a go-to partner for pet brands.
Key Differentiators:
Proven expertise: Proven track record, including the 2022 Pick of The Litter Gold Medal at The Vetty Awards.
Flexible models: Flexible service models (retainer-based or ad-hoc) to fit businesses of varying sizes.
Comprehensive offerings: From strategy and SEO to PR, graphic design, and social media management.
Proactive approach: Hands-on, proactive collaboration style with a commitment to client success.
Verified partnership: Partner of Dogfluence.com, leveraging innovative tools and platforms.
2. Dogfluence Full Service
The Full Service offering of Dogfluence.com is the ultimate managed solution for dog brands seeking impactful influencer marketing campaigns. Paired with access to the Dogfluence platform, it combines a global network of over 6,000 dog influencers from 60+ countries with expert campaign management. Over 350 dog brands are registered on the platform.
The Full Service experience includes dog influencer and creator selection, collaboration management, and performance optimization while generating authentic user-generated content (UGC) that can be repurposed for marketing. Additionally, it’s cost-effective, as it is always bundled with a Dogfluence platform plan, maximizing value for brands.
While comprehensive within influencer marketing, Dogfluence Full Service is not designed to replace other digital marketing efforts. It does not include services like SEO, email marketing, or social media posting, making it best suited for brands focused on influencer-driven campaigns rather than overall digital marketing management.
Key Differentiators:
Global network: Access to over 6,000 dog influencers from 60+ countries for unparalleled reach.
Exclusive focus on dog brands: Tailored specifically for businesses targeting dog owners and enthusiasts.
Comprehensive campaign management: From influencer selection to performance optimization.
Authentic UGC: Access thousands of high-quality user-generated content pieces, organized in a Content Hub for easy sorting and filtering.
Cost-effective solution: Always combined with a Dogfluence platform plan for added value.
Expertise: With experience from over 700 on-platform dog influencer campaigns, the Dogfluence.com team brings proven expertise to every Full Service campaign.
Stress-free execution: Fully managed service for seamless and hassle-free campaigns.
Tailored strategies: Custom campaigns aligned with your brand’s unique goals and audience.
Not Included:
SEO services: No website optimization or content for search engines.
Email marketing: Does not include email campaign setup or management.
Social media posting: Campaigns focus on influencers, not brand-managed social posts.
Who Is It Ideal For?
The Full Service offering of Dogfluence.com is the ideal choice for dog brands seeking to outsource their influencer and creator campaigns, as well as content creation, while retaining full control over outputs like sales page optimization, social media timelines, and SEO blogs. This tailored approach allows brands to focus on refining their core marketing activities while leaving the complexities of influencer collaborations and high-quality content generation to the experts.
Check out more details about the Full Service offering of Dogfluence.com on their Pricing Page.
3. Petinfluencer.ai (Pets on Q)
Petinfluencer.ai, developed by Pets on Q, one of the platforms connecting brands with pet influencers, content creators, and animal actors. It offers features like influencer analytics, a proprietary valuation formula for fair collaborations, and campaign management tools to streamline partnerships. Focused on animal safety and professionalism, it provides a trusted space for brands to find and collaborate with verified animal talent. The platform also supports influencers with resources like PETfolio creation, making it a comprehensive solution for engaging with the pet community.
Who Is It Ideal For?
Petinfluence.ai is ideal for series, movie studios, creative agencies, and high-budget digital ad producers. It provides access to verified animal talent, detailed analytics, and professional support, including negotiating terms with animal talent to ensure smooth collaborations. With a focus on safety and professionalism, it simplifies integrating animals into premium productions.
4. Petfluencers Agency
Petfluencers Agency is a full-service agency dedicated to connecting pet-centric brands with leading pet influencers, creating authentic and impactful collaborations. Their mission is to handle every aspect of influencer marketing, from strategy to execution, enabling brands and influencers to focus on what they do best. With an extensive network and a results-driven approach, the agency ensures campaigns resonate with pet enthusiasts and achieve measurable success.
Services Offered
Custom Campaign Strategies: Crafting personalized marketing plans aligned with brand goals.
Petfluencer Discovery and Contracting: Matching brands with influencers who embody their values and vision.
Campaign Execution and Management: Overseeing all campaign stages to ensure seamless execution.
ROI and Performance Reporting: Providing comprehensive analytics on engagement, conversions, and campaign outcomes.
Key Differentiators
Famous Petfluencers: Features high-profile petfluencers like "Milo the Chonk" (2.9M followers) and "Pearl’s Ragdolls" (2.5M followers) for both broad and niche audience targeting.
End-to-End Campaign Support: Manages everything from influencer selection to campaign optimization, simplifying the process for brands.
Authentic Collaborations: Prioritizes meaningful partnerships to foster trust and engagement with pet audiences.
Data-Driven Results: Focuses on delivering measurable success with detailed performance insights for continuous improvement.
Ideal For
Petfluencers Agency is the perfect fit for pet brands aiming to focus on collaborations with renowned influencers, rather than casting a wide net with micro and mid-level influencers. Offering expert guidance, a curated network of top-tier influencers, and fully managed campaigns, the agency delivers impactful results aligned with each brand’s specific objectives.
5. Petsfluence
Petsfluence is a Belgian agency specializing in comprehensive pet niche marketing, offering tailored solutions for brands looking to make an impact in the pet industry. Whether it's influencer marketing, animal casting, social media management, or blog writing, Petsfluence combines expertise and creativity to help brands elevate their presence in a competitive market. Their mission is to provide exclusive, results-driven services that cater to the unique needs of pet-centric businesses.
Services Offered
Petsfluence delivers a wide range of marketing services designed specifically for the pet industry, including:
Influencer Marketing: Connecting pet-centric brands with the perfect influencers to build brand awareness and drive engagement.
Animal Casting: Providing expert on-site animal casting for photo shoots, theater productions, and film or TV sets, ensuring a seamless experience during productions.
Social Media Management: Tailored content creation, scheduling, follower engagement, and campaign management to boost online visibility.
Specialized Blog Writing: Crafting pet-focused blog content that captures attention and builds brand authority.
Offline Campaign Support: Assisting with offline marketing efforts, including in-store or event-based campaigns.
Differentiators
Petsfluence stands out as a top-tier European agency in the pet marketing world due to the following:
Comprehensive Pet Marketing Expertise: Offers services exclusively tailored to pet-centric brands, ensuring campaigns resonate with the target audience.
Animal Casting Excellence: A rare service in the market, Petsfluence provides on-site casting solutions for photo shoots and productions, ensuring professional execution.
Tailored Approach: Every service is customized to align with a brand’s specific needs, whether online or offline.
Full-Spectrum Support: Combines influencer marketing, content creation, and campaign management with hands-on production support, delivering a one-stop solution.
Commitment to Quality: Known for delivering professional, authentic, and high-quality results that stand out in the pet industry.
Ideal For
Petsfluence is the ideal choice for European pet brands seeking a full-service marketing partner with expertise in both online and offline campaigns. Whether you're looking to launch an influencer marketing campaign, manage social media effectively, or need professional animal casting for a creative production, Petsfluence offers the skills and experience to bring your vision to life.
With its unique combination of specialized services and a dedicated focus on the pet industry, Petsfluence provides a truly "pawsome" approach to showcasing your brand or project.
6. Pupfluence.com
Pupfluence, founded by Ashley Sharp, is a subscription-based platform connecting over 5,000 pet influencers with 100+ brands for marketing collaborations. It provides brands access to pet-focused social media personalities, bloggers, and content creators, making it a key player in the pet influencer marketing space.
Key Features
Extensive Network: Pupfluence offers access to a vast network of 5,000+ influencers, providing a variety of options for collaborations.
Subscription Model: Brands subscribe on a monthly basis and can access a 30-day free trial before committing.
Streamlined Collaboration: Brands create "Influencer Opportunities" specifying content requirements, and influencers apply to these opportunities.
Content Creation: Influencers typically provide a social media post and a review on the brand’s website in exchange for products or sponsorship.
Services
Influencer Matching: Helps brands connect with influencers whose values and aesthetics align with their vision.
Campaign Management: Assists brands in distributing products, coordinating content creation, and managing deliverables.
Social Media Marketing: Recently expanded into social media account management for brands.
Differentiators
Dogs & Cats: Mainly focused on dogs and cats.
Scalable Subscription Model: Offers flexibility for brands of all sizes with a free trial period to test the platform.
Simplified Collaboration Process: Allows brands and influencers to connect, collaborate, and deliver high-quality content efficiently.
Ideal For
Pupfluence is a great fit for pet brands beyond just dogs, helping them leverage influencer marketing to connect with both dog and cat owners, increase engagement, and drive sales. With professional guidance through its agency model, Pupfluence provides a scalable, pet-focused marketing solution supported by a vast network and an efficient collaboration process.
With its growing reach and tailored services, Pupfluence has established itself as a top platform in the pet influencer marketing space.
7. The Woof Agency
About The Woof Agency
This agency knows that one size does not fit all when it comes to content development and management for brands - That’s why they work with brands and agencies to co-create a wide range of content.
Focus area
Worldwide.
Pet marketing services they offer:
Influencer marketing
PF seeding
Sampling program
Social media management