Top 14 Influencer Marketing Agencies for Pet Brands

If you own or manage a pet product brand, then you'll be well aware of the power behind influencer marketing. There are thousands of companies out there trying to help pet brands with their influencer marketing campaigns. To help you choose the best agency for your pet brand, I decided to create a list of the top 14 influencer marketing agencies the pet industry.


1. Big Paws Marketing

Big Paws Marketing LogoBig Paws Marketing is a specialized digital marketing agency dedicated to the pet industry, leveraging over a decade of experience to deliver impactful, data-driven campaigns. Their services include SEO content creation, email marketing, social media management, PR, and web design, all tailored to the unique needs of pet businesses. Awarded the Pick of The Litter Gold Medal at The Vetty Awards in 2022, the agency is recognized for its ability to create compelling narratives and establish brands as industry leaders. Their expertise lies in helping small to medium-sized pet brands grow their presence and connect with pet owners effectively.

What sets Big Paws Marketing apart from other agencies is their exclusive focus on the pet sector and their personalized approach. While many agencies provide generic marketing services, Big Paws delivers specialized strategies tailored to resonate with pet audiences. They offer flexibility for businesses of different sizes through both retainer and ad-hoc services and are known for their hands-on, proactive collaboration style. Additionally, as a verified partner of Dogfluence.com, they combine innovative tools with industry knowledge, positioning them as a go-to partner for pet brands.

Key Differentiators:

  • Proven expertise: Proven track record, including the 2022 Pick of The Litter Gold Medal at The Vetty Awards.

  • Flexible models: Flexible service models (retainer-based or ad-hoc) to fit businesses of varying sizes.

  • Comprehensive offerings: From strategy and SEO to PR, graphic design, and social media management.

  • Proactive approach: Hands-on, proactive collaboration style with a commitment to client success.

  • Verified partnership: Partner of Dogfluence.com, leveraging innovative tools and platforms.


2. Dogfluence Full Service

The Full Service offering of Dogfluence.com is the ultimate managed solution for dog brands seeking impactful influencer marketing campaigns. Paired with access to the Dogfluence platform, it combines a global network of over 6,000 dog influencers from 60+ countries with expert campaign management. Over 350 dog brands are registered on the platform.

Dogfluence.com logoThe Full Service experience includes dog influencer and creator selection, collaboration management, and performance optimization while generating authentic user-generated content (UGC) that can be repurposed for marketing. Additionally, it’s cost-effective, as it is always bundled with a Dogfluence platform plan, maximizing value for brands.

While comprehensive within influencer marketing, Dogfluence Full Service is not designed to replace other digital marketing efforts. It does not include services like SEO, email marketing, or social media posting, making it best suited for brands focused on influencer-driven campaigns rather than overall digital marketing management.

Key Differentiators:

  • Global network: Access to over 6,000 dog influencers from 60+ countries for unparalleled reach.

  • Exclusive focus on dog brands: Tailored specifically for businesses targeting dog owners and enthusiasts.

  • Comprehensive campaign management: From influencer selection to performance optimization.

  • Authentic UGC: Access thousands of high-quality user-generated content pieces, organized in a Content Hub for easy sorting and filtering.

  • Cost-effective solution: Always combined with a Dogfluence platform plan for added value.

  • Expertise: With experience from over 700 on-platform dog influencer campaigns, the Dogfluence.com team brings proven expertise to every Full Service campaign.

  • Stress-free execution: Fully managed service for seamless and hassle-free campaigns.

  • Tailored strategies: Custom campaigns aligned with your brand’s unique goals and audience.

Not Included:

  • SEO services: No website optimization or content for search engines.

  • Email marketing: Does not include email campaign setup or management.

  • Social media posting: Campaigns focus on influencers, not brand-managed social posts.

Who Is It Ideal For?

The Full Service offering of Dogfluence.com is the ideal choice for dog brands seeking to outsource their influencer and creator campaigns, as well as content creation, while retaining full control over outputs like sales page optimization, social media timelines, and SEO blogs. This tailored approach allows brands to focus on refining their core marketing activities while leaving the complexities of influencer collaborations and high-quality content generation to the experts.

Check out more details about the Full Service offering of Dogfluence.com on their Pricing Page.


3. Petinfluencer.ai (Pets on Q)

Pets on Q logoPetinfluencer.ai, developed by Pets on Q, one of the platforms connecting brands with pet influencers, content creators, and animal actors. It offers features like influencer analytics, a proprietary valuation formula for fair collaborations, and campaign management tools to streamline partnerships. Focused on animal safety and professionalism, it provides a trusted space for brands to find and collaborate with verified animal talent. The platform also supports influencers with resources like PETfolio creation, making it a comprehensive solution for engaging with the pet community.

Who Is It Ideal For?

Petinfluence.ai is ideal for series, movie studios, creative agencies, and high-budget digital ad producers. It provides access to verified animal talent, detailed analytics, and professional support, including negotiating terms with animal talent to ensure smooth collaborations. With a focus on safety and professionalism, it simplifies integrating animals into premium productions.


4. Petfluencers Agency

Petfluencers Agency LogoPetfluencers Agency is a full-service agency dedicated to connecting pet-centric brands with leading pet influencers, creating authentic and impactful collaborations. Their mission is to handle every aspect of influencer marketing, from strategy to execution, enabling brands and influencers to focus on what they do best. With an extensive network and a results-driven approach, the agency ensures campaigns resonate with pet enthusiasts and achieve measurable success.

Services Offered

  • Custom Campaign Strategies: Crafting personalized marketing plans aligned with brand goals.

  • Petfluencer Discovery and Contracting: Matching brands with influencers who embody their values and vision.

  • Campaign Execution and Management: Overseeing all campaign stages to ensure seamless execution.

  • ROI and Performance Reporting: Providing comprehensive analytics on engagement, conversions, and campaign outcomes.

Key Differentiators

  • Famous Petfluencers: Features high-profile petfluencers like "Milo the Chonk" (2.9M followers) and "Pearl’s Ragdolls" (2.5M followers) for both broad and niche audience targeting.

  • End-to-End Campaign Support: Manages everything from influencer selection to campaign optimization, simplifying the process for brands.

  • Authentic Collaborations: Prioritizes meaningful partnerships to foster trust and engagement with pet audiences.

  • Data-Driven Results: Focuses on delivering measurable success with detailed performance insights for continuous improvement.

Ideal For

Petfluencers Agency is the perfect fit for pet brands aiming to focus on collaborations with renowned influencers, rather than casting a wide net with micro and mid-level influencers. Offering expert guidance, a curated network of top-tier influencers, and fully managed campaigns, the agency delivers impactful results aligned with each brand’s specific objectives.


5. Petsfluence

Petsfluence logoPetsfluence is a Belgian agency specializing in comprehensive pet niche marketing, offering tailored solutions for brands looking to make an impact in the pet industry. Whether it's influencer marketing, animal casting, social media management, or blog writing, Petsfluence combines expertise and creativity to help brands elevate their presence in a competitive market. Their mission is to provide exclusive, results-driven services that cater to the unique needs of pet-centric businesses.

Services Offered

Petsfluence delivers a wide range of marketing services designed specifically for the pet industry, including:

  • Influencer Marketing: Connecting pet-centric brands with the perfect influencers to build brand awareness and drive engagement.

  • Animal Casting: Providing expert on-site animal casting for photo shoots, theater productions, and film or TV sets, ensuring a seamless experience during productions.

  • Social Media Management: Tailored content creation, scheduling, follower engagement, and campaign management to boost online visibility.

  • Specialized Blog Writing: Crafting pet-focused blog content that captures attention and builds brand authority.

  • Offline Campaign Support: Assisting with offline marketing efforts, including in-store or event-based campaigns.

Differentiators

Petsfluence stands out as a top-tier European agency in the pet marketing world due to the following:

  • Comprehensive Pet Marketing Expertise: Offers services exclusively tailored to pet-centric brands, ensuring campaigns resonate with the target audience.

  • Animal Casting Excellence: A rare service in the market, Petsfluence provides on-site casting solutions for photo shoots and productions, ensuring professional execution.

  • Tailored Approach: Every service is customized to align with a brand’s specific needs, whether online or offline.

  • Full-Spectrum Support: Combines influencer marketing, content creation, and campaign management with hands-on production support, delivering a one-stop solution.

  • Commitment to Quality: Known for delivering professional, authentic, and high-quality results that stand out in the pet industry.

Ideal For

Petsfluence is the ideal choice for European pet brands seeking a full-service marketing partner with expertise in both online and offline campaigns. Whether you're looking to launch an influencer marketing campaign, manage social media effectively, or need professional animal casting for a creative production, Petsfluence offers the skills and experience to bring your vision to life.

With its unique combination of specialized services and a dedicated focus on the pet industry, Petsfluence provides a truly "pawsome" approach to showcasing your brand or project.


6. Pupfluence.com

Pupfluence, founded by Ashley Sharp, is a subscription-based platform connecting over 5,000 pet influencers with 100+ brands for marketing collaborations. It provides brands access to pet-focused social media personalities, bloggers, and content creators, making it a key player in the pet influencer marketing space.

Pupfluence.com logo

Key Features

  • Extensive Network: Pupfluence offers access to a vast network of 5,000+ influencers, providing a variety of options for collaborations.

  • Subscription Model: Brands subscribe on a monthly basis and can access a 30-day free trial before committing.

  • Streamlined Collaboration: Brands create "Influencer Opportunities" specifying content requirements, and influencers apply to these opportunities.

  • Content Creation: Influencers typically provide a social media post and a review on the brand’s website in exchange for products or sponsorship.

Services

  • Influencer Matching: Helps brands connect with influencers whose values and aesthetics align with their vision.

  • Campaign Management: Assists brands in distributing products, coordinating content creation, and managing deliverables.

  • Social Media Marketing: Recently expanded into social media account management for brands.

Differentiators

  • Dogs & Cats: Mainly focused on dogs and cats.

  • Scalable Subscription Model: Offers flexibility for brands of all sizes with a free trial period to test the platform.

  • Simplified Collaboration Process: Allows brands and influencers to connect, collaborate, and deliver high-quality content efficiently.

Ideal For

Pupfluence is a great fit for pet brands beyond just dogs, helping them leverage influencer marketing to connect with both dog and cat owners, increase engagement, and drive sales. With professional guidance through its agency model, Pupfluence provides a scalable, pet-focused marketing solution supported by a vast network and an efficient collaboration process.

With its growing reach and tailored services, Pupfluence has established itself as a top platform in the pet influencer marketing space.


7. The Woof Agency

The Woof Agency Logo

About The Woof Agency

This agency knows that one size does not fit all when it comes to content development and management for brands - That’s why they work with brands and agencies to co-create a wide range of content.

Focus area

Worldwide.

Pet marketing services they offer:

  • Influencer marketing

  • PF seeding

  • Sampling program

  • Social media management

Click here to learn more.


8. The Pets Agency

The Pets Agency, based in London, is a global influencer and pet modeling agency specializing in representing the sassiest and most popular pets across the UK, USA, and select European markets. As part of The Blogger Agency Group, they bring extensive experience in talent management to the pet industry. Representing pets with highly engaged fans on platforms like Instagram, Facebook, Twitter, and YouTube, the agency connects pet influencers and models with brands seeking unique marketing opportunities.

Their expertise extends to media campaigns worldwide, where they recommend the perfect pet talent for each project. The Pets Agency collaborates with clients to create engaging content for digital and broadcast advertising, ensuring every campaign is impactful and tailored to the brand’s goals.

The Pets Agency

Services Offered

The Pets Agency provides a wide range of services designed to connect brands with pet talent:

  • Pet Influencer Representation: Managing a diverse roster of pets with substantial followings on platforms like Instagram, TikTok, Facebook, and YouTube, facilitating collaborations for digital, social media, and broadcast campaigns.

  • Pet Talent for Media Productions: Offering pets for TV, film, print, and live event productions worldwide, ensuring animals are well-prepared for their roles.

  • Special Bookings: Representing pet industry experts, such as veterinarians and groomers, for specialized projects.

Commitment to Animal Welfare

At the core of The Pets Agency’s operations is a strong commitment to animal welfare. They prioritize the well-being of the animals they represent, ensuring every collaboration is conducted ethically. The agency works closely with pet owners and clients to maintain the highest standards of care throughout the process.

Affiliation with The Blogger Agency Group

As part of The Blogger Agency Group, The Pets Agency benefits from the resources and expertise of a leading talent management organization. This affiliation enhances their ability to represent pets as influencers and models while providing clients access to a broader network of professionals and resources.

Ideal for Pet-Centric Campaigns

The Pets Agency is a perfect choice for brands looking to incorporate pets into their marketing campaigns, whether through social media collaborations or high-production media projects. With a focus on professionalism, creativity, and ethical practices, The Pets Agency helps brands deliver memorable and impactful campaigns.

Focus area

United Kingdom, United States of America and Europe.

Pet marketing services they offer

  • Pet Model Division 

  • Special Bookings

  • Panel talks

  • Social media posts

Click here to learn more.


9. Influencer Matchmaker

Influencer Matchmaker logo

About Influencer Matchmaker

This full-service brand and influencer matchmaking agency is not solely for the pet industry, but always goes above and beyond for their clients. For over 15 years they have been forming successful brand partnerships with some of the most exciting brands in the world.

Their network consists of mainly UK influencers, as well as celebrities. They also custom source the ultimate talent for brands. With their in-house team of creatives, strategists, videographers, digital marketing experts and project managers, they can take care of everything.

Unlike other agencies, they offer an extremely personal service. Working with you from the very start and continuing our relationship after the influencer has been secured by providing you with a dedicated aftercare service.

Focus area

United Kingdom.

Pet marketing services they offer

  • Infleuncer matchmaking

  • Brand building

  • Influencer management

  • Social media profile promotion

  • Talent management

  • Events

  • PR

Click here to learn more.


10. The Paws Collective

The Paws Collective

About The Paws Collective

The Paws Collective is a one-stop creative agency working exclusively with pet influencers. They connect pet brands with the Asia’s most popular pets to create and deliver engaging, impactful content for pet lovers.

Clients gain more than just access to top talent, but also a network of growing pet owners with expendable income. The Paws Collective provides creative consulting services to lifestyle brands looking to engage the pet lover community.

They represent the most popular pets with engaged fans across all social media including Instagram, Twitter, TikTok, Snapchat, YouTube and Facebook. 

Focus area

Asia.

Pet marketing services they offer

  • Consultation on pet-related marketing

  • Pet influencer management

  • PR services

  • Digital and broadcast advertising campaigns

  • Events

  • Strategy

Click here to learn more.


11. Tony The Petfluencer Agency

Tony The Petfluencer Agency

About Tony The Petfluencer Agency

This company specializes in influencer marketing with strong social media channels.. They have already planned and organizedcampaigns with more than 5.000 petfluencers throughout Europe. You can bet they know all the ins and outs of petfluencer marketing and the specific needs in different countries.

Focus area

Germany, Poland, France.

Pet marketing services they offer

  • Customized cooperation concepts;

  • Pet influencer management.

Click here to learn more.


12. The Dog Agency

The Dog Agency

About The Dog Agency

This agency describes itself as 'the world's preeminent pet focused marketing agency. Since it's founding in 2015 they’ve grown to represent all kinds of pets (dogs, cats, pigs, hedgehogs, ducks, etc.) and select humans (veterinarians, lifestyle, photographers, etc.).

Focus area

Worldwide.

Pet marketing services they offer

  • Strategic Planning

  • Marketing Campaigns

  • Sourcing Brand Ambassadors

  • Creative Consulting

  • Event Production

  • And More

Click here to learn more.


13. Urban Paws

Urban Paws Logo

About Urban Paws UK

Founded in 2015, Urban Paws UK has been using expert industry knowledge to provide the right animal models for TV, film, media and PR events. Their mission statement is:

“Talent is the number one asset that defines the success of a company. We will help you to find the right animal based on skills and ambition.”

As an established animal agency they provide a wide range of talented animal actors to clients from SME’s to Fortune Global 500 companies. The agency also provides social media pet influencers as well as bloggers and vloggers. 

Inspired by TV’s Layla Flaherty and the increasing popularity of animals in TV, Fashion and Advertising, Urban Paws UK aims to provide the best animal talent possible.

Originally the animal agency focused on dog modelling but rapidly expanded to cat models. Having achieved great success Urban Paws were then able to expand their talent pool and now boasts a whole array of wonderful creatures from Tarantulas to Llamas. As an agency with its finger firmly on the pulse, Urban Paws also provides puppy and kitten models.

In 2018 Urban Paws UK launched a Social Media Pet Influencer service, linking social media stars, bloggers and vloggers with brands. This exciting way to reach new audiences has proven to be hugely popular and is a rapidly growing part of the business.

2019 sees the launch of Urban Paws PR. With in house expertise, the agency offers bespoke PR campaigns tailored to pet businesses, allowing them to reach and engage their desired audience.

Focus area

United Kingdom and worldwide.

Pet marketing services they offer

  • Animal models

  • Social media campaigns

  • PR campaigns

Click here to learn more.


14. Street Dog Marketing

Street Dog Marketing Inc Logo

About Street Dog Marketing

Street Dog Marketing is a Canadian-based boutique marketing firm with a laser focus on helping pet businesses reach their goals.

The team is extremely passionate about the work they do, so they work their tails off for clients. They are driven by results and provide new insight and strategies that will assist businesses to get results.

Street Dog Marketing communicate your unique brand and value. Achievement comes from hard work, but hard work comes easily to people who are truly passionate about what they do.

Focus area

Canada & United States of America.

Pet marketing services they offer

  • Social media;

  • Photo and video content;

  • Website development;

  • Branding;

  • Copywriting;

  • Consulting.

Dit bericht bekijken op Instagram

Een bericht gedeeld door StreetDog | PET MARKETING (@streetdog.ca)

Click here to learn more.


Pet Agency Comparison Table

The Pet Agency Comparison Table offers a clear overview of agencies specializing in connecting pet brands with influencers. Each agency brings unique expertise, from facilitating simple collaborations to managing full-scale influencer campaigns. Use this table to identify the agency that aligns with your needs, whether you’re seeking hands-on support, strategic guidance, or tailored pet-focused solutions.

Agency Name Focus Area Key Services Network Size Geographical Reach Unique Features Cost-Effectiveness
Big Paws Marketing Pet-specific digital marketing (SEO, PR, etc.) SEO, PR, social media, email marketing Not specified USA & Canada Award-winning PR campaigns ⭐⭐⭐⭐⭐
Dogfluence Full Service Dog brands (global reach, influencer marketing) Influencer campaigns, UGC, strategy 6,000+ influencers Global Bundled with Dogfluence platform ⭐⭐⭐⭐⭐
Petinfluence.ai (Pets on Q) High-budget productions (movies, ads) Influencer analytics, animal casting Verified animal talent (varies) Global Animal safety focus, PETfolio ⭐⭐⭐
Petfluencers Agency Renowned petfluencer collaborations Campaign management, strategy High-profile influencers (millions of followers) Global High-profile influencers ⭐⭐⭐
Petsfluence European pet brands (online & offline campaigns) Influencer marketing, animal casting Not specified Europe On-site animal casting ⭐⭐
Pupfluence.com Dogs & cats (subscription-based influencer marketing) Influencer matching, social media mgmt 5,000+ influencers Global Dogs & Cats ⭐⭐⭐
The Woof Agency Content development & management (global) Content co-creation, seeding, sampling Not specified Global Co-creation with brands ⭐⭐
The Pets Agency Global pet influencers & modeling (UK, USA, EU) Pet talent for media, influencer mgmt Diverse global roster UK, USA, EU Ethical focus, part of Blogger Agency ⭐⭐
Influencer Matchmaker General influencers, not pet-specific (UK-based) Brand building, PR, talent mgmt Custom sourcing UK Dedicated aftercare service ⭐⭐⭐
The Paws Collective Asia-focused pet influencer marketing Consultation, PR, influencer mgmt Top Asian pet influencers Asia Access to Asia's top talent ⭐⭐
Tony The Petfluencer Agency European petfluencer campaigns Custom collaboration concepts 4,500+ influencers Europe Country-specific expertise ⭐⭐⭐
The Dog Agency Global pet-focused marketing agency Marketing, brand ambassador sourcing Global pets and lifestyle Global Event production & consulting ⭐⭐⭐
Urban Paws UK Animal talent & pet influencers (UK & global) Animal models, PR campaigns Wide range of animals, pets UK & worldwide PR services & talent pool ⭐⭐
Street Dog Marketing Boutique pet marketing agency (Canada, USA) Social media, branding, consulting Not specified USA & Canada Boutique personalized approach ⭐⭐

View our Pet Influencer Software Comparison.

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Are you a dogfluencer?

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Are you a dogfluencer or do you want to become one with your dog? Check out brands looking for dog models.

Are you a brand manager for a dog brand?

Instead of working with an expensive agency, you can also maintain your social media channels yourself. In that case, we definitely recommend you to register your brand on Dogfluence.com, an influencer marketing platform for the dog industry.

On the platform you can publish a campaign within 15 minutes to which dogfluencers will respond, so you no longer have to search for suitable accounts.

Once the interest is clear you choose the dogfluencers you want to work with. Then you send them your product, they promote it and upload branded content that you can use yourself!

Check out our community of influential dogs!

You can use Dogfluence.com to:

  • Reach millions of dog owners;

  • Crowdsource branded content;

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