As a brand or social media manager for a pet-focused company, navigating the influencer marketing landscape can be daunting. While there are countless influencer platforms available, few focus exclusively on pets. This lack of specialization often leads to poor responses from the pet segment within broad, general platforms—wasting time and resources.
This guide is designed to help you ask the right questions, assess your needs, and identify the best solution for your goals.
Pet Influencer Marketing Platform or Agency?
Before moving forward, let’s help you decide whether a self-serve platform or the support of a marketing agency is the best fit for your needs. Take a look at the comparison table below to see both the typical pros and cons for both options.
View our Influencer Marketing Agencies for Pet Brands Comparison.
Deciding between a self-serve platform and a pet marketing agency depends on your brand’s goals, resources, and expertise.
Self-serve platforms offer cost-effective tools for full campaign control, influencer discovery, and performance analysis, ideal for brands with in-house marketing experience.
Agencies, on the other hand, provide hands-on support and expertise for a stress-free, high-impact approach, often including services like social profile management.
While agencies deliver tailored solutions, they are significantly pricier, typically costing 5 to 10 times more than self-serve platforms.
The Best Pet Influencer Network for Your Brand
When choosing the right pet influencer network, it’s essential to evaluate key features that align with your brand’s goals. Consider the following factors:
Pet Categories: Does the platform focus on specific pets, like dogs or cats, or cater to a broader range of pet influencers?
Network Size and Quality: Look at the size and engagement level of the network. Are the influencers active and relevant to your niche?
Ease of Use: How intuitive is the platform? Can you navigate features like influencer discovery and campaign management with minimal effort?
Pricing Model: Does the network offer a subscription-based model or charge per campaign? Ensure it fits your budget and campaign frequency.
AI Campaign Builder and Content Hub: Does the platform provide tools to streamline campaign setup and content management? These can save time and enhance collaboration.
Community Section: Is there a space to connect with other brands or influencers for additional collaboration opportunities?
By weighing these features, you can identify the platform that best meets your campaign needs. Whether you prioritize detailed analytics, global influencer reach, or seamless campaign management, this guide will help you compare and choose the perfect pet influencer network for your brand.
Decision Flow Chart for Pet Brands
The Decision Flow Chart for Pet Brands below guides pet businesses in selecting the ideal pet influencer platform or marketing agency by addressing key questions, such as the type of pets they target and whether they prefer managing collaborations in-house or outsourcing.
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Pet Influencer Networks Comparison Table
For brands seeking to run their own influencer campaigns, initiate collaborations, and manage everything independently for greater control, here's a detailed comparison of leading pet influencer platforms fully focused on pets. While some primarily serve as marketplaces for discovering pet influencers, others—like Dogfluence.com—offer comprehensive tools, including workflows that go beyond simple connections.
Dogfluence.com: Must-Have for Dog-Focused Brands
Dogfluence.com is the best choice for brands focusing exclusively on dog influencers and creators. With over 30 detailed dog attributes, including measurements and allergies, it ensures you know exactly what to send to each influencer or creator without needing 1-on-1 correspondence, although the platform offers on-platform chat. Dogfluence also offers a Brand Manual, streamlining your branding efforts and ensuring consistency across campaigns. The platform’s AI Campaign Builder allows you to set up a campaign in under 10 minutes, saving significant time. Additionally, the Content Hub within your Brand Suite makes managing content seamless and efficient. With its intuitive interface and robust features, Dogfluence is the ultimate solution for impactful dog-focused collaborations.
Pawjourr: Suitable for Cat Brands
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Pawjourr is an excellent choice if your focus is exclusively on cat influencers. However, if your brand caters to both cats and dogs, relying solely on Pawjourr means missing out on the extensive network of dog influencers and rich dog-specific data available on Dogfluence.com. In this case, Pawjourr is perfect for cats, while Dogfluence is the go-to platform for dogs.
Pawjourr also features a network of pet writers, adding versatility for brands looking for written content. While it lacks a Content Hub, meaning you’ll need to manage content files independently, it still provides valuable connections with influencers. Campaign setup requires more manual input, which can take longer, but Pawjourr remains a good option for diversifying your collaborations, particularly for brands working outside the dog niche.
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